Virat Kohli calls India to join him in achieving #1MILLIONPUSHUPS

The initiative was launched on PUMA TRAC – an application offering a series of workouts that can be performed anywhere, anytime

World Health Day, observed on April 7 every year, aims to promote healthier life habits amongst people. This year, PUMA and Virat Kohli came together to launch the #1MILLIONPUSHUPS initiative urging India to pursue an active lifestyle. The initiative was launched on PUMA TRAC – an application offering a series of workouts that can be performed anywhere, anytime.
It is Virat Kohli’s personal mission to motivate Indians to achieve better physical health. He is spearheading the #1MILLIONPUSHUPS initiative, motivating India to take the step towards a fitter lifestyle. The initiative has received an overwhelming response, with the nation having completed over half a million push-ups in just two weeks!
By performing just 10 push-ups a day, individuals are taking an effective step towards being fit and active. 
Latest version of the PUMA TRAC app unveiled:
This new version of PUMA TRAC comes with lots of exciting features. It offers fitness experience with 14 globally renowned athletes and trainers such as Virat Kohli (Skipper-Indian Cricket Team) Nidhi Mohan Kamal (Certified Trainer), Kelly Whittaker (Marathon Trainer), Ashley Lee (Fitness Trainer & Dancer), Daniel Fox (Bodybuilder, Powerlifter, Personal Trainer) and Pamela Reif (Fitness Trainer) taking users through curated workout programs.
The highlight of the app is the extensive range of workouts, which ensure that getting fit is not a monotonous exercise. Users can choose from a rich assortment of Ballet inspired training programs, Pilates, Strength Training, Boxing, High Intensity Interval Workouts, Running, Flexibility and Mobility training. The app being suitable for all stages of training, suggests work-outs as per activity levels, personal goals, intensity and duration. The app constantly interacts with users to guide them to the most suitable session, or prompt them towards relevant local fitness-related events - customising programs to suit their goals. A smart learning engine that acts as a personal trainer, coupled with a highly interactive interface, engages users to stay hooked onto the app.

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.