Vertoz introduces two new business verticals- ZKraft and PubNX
Also announced the incorporation of Artificial Intelligence and Machine Learning to its proprietary programmatic advertising platform - Ingenious Plex
Vertoz, the programmatic ad-tech and digital media company, has launched two new business verticals - ZKraft and PubNX. In addition, it also announced the incorporation of Artificial Intelligence (AI) and Machine Learning (ML) to its proprietary programmatic advertising platform - Ingenious Plex.
With Zkraft, Vertoz will offer marketers engaging marketing solutions by adding Augmented Reality (AR) and Virtual Reality (VR). It will also focus on providing 360-degree digital advertising solutions for brands and agencies, keeping ad-tech at its centre. It will enable advertisers to boost customer engagement by offering highly immersive real-time experiences.
PubNX, being the new publisher-centric arm for Vertoz, will look at providing advanced techniques like multi-format out-stream ad units and server-side header bidding, along with other solutions which will help publishers boost their revenues.
Vertoz is further strengthening the scope of its current offerings by introducing cutting-edge technologies like Artificial Intelligence (AI) and Machine Learning (ML) to enhance the performance of its programmatic platform.
The total advertising expenditure in India stood at INR 60,000 Crore, with digital estimated to be around 18% of the total ad spends. In addition, the global AR and VR markets are estimated to reach $27Bn in 2018 based on a growth rate of 91.4%.
Ashish Shah, Founder and CEO, Vertoz, says, “We have always strived to better our technology offerings, to ensure the best experience and indeed great ROI to our customers. By bringing in innovative marketing mediums through the application of AR and VR, and the inclusion of advanced technologies like AI and ML, we are also opening new revenue streams.”
“It is important to stay relevant and remain aligned with the new technologies and the changing industry dynamics in the digital advertising space,” he adds.
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