Sulekha, digital platform for local services, forges alliance with The Times Group
Move to help Sulekha expand service partner footprint & The Times Group to provide digital buyers to classifieds advertisers
Digital platform for local services Sulekha has announced that it has entered into a strategic alliance with The Times Group to enable its digital buyers to be offered to the vast base of Times Interact advertisers.
With this partnership, Service Providers who advertise with Bennett, Coleman and Company Limited (BCCL) and its affiliate partners (franchisees) in the education and services categories, across metros as well as tier 2 cities, can get verified buyer leads from Sulekha.
This partnership will enable Sulekha to grow its Service Partner footprint across India and The Times Group to deliver digital buyers in addition to offline newspaper buyers to its base of classifieds advertisers.
The Times of India is India’s largest English newspaper with a readership of around 13 million (IRS 2017). The Times Group is India’s leading media conglomerate with presence in print, TV, radio, OOH and digital.
Meanwhile, Sulekha is India’s leading digital local services platform with more than 23 million buyers connecting with 66,000 paid and KYC-verified local service businesses each year. 100% of all service providers use the Sulekha business app that allows the company to track connects and a wide range of 1,200+ local service needs.
Sivakumar Sundaram, President Revenue of The Times Group said, “The Times Group wants to expand its suite of alliances across print, digital and other properties and serve its customers even better. Sulekha is a leader in a variety of local service categories and we hope to deliver these leads to help our customers get superior ROI for their advertising investment.”
Satya Prabhakar, CEO & Founder of Sulekha said, “Sulekha enables 5,600+ connects each hour between highly trusted service providers and buyers located in the top 40 Indian cities. We can easily double it and provide even more value to both buyers and service providers by aligning with The Times Group.”
The Times Group and Sulekha are meeting the top 200 to 300 franchisees in each of the top 10 cities to educate them on this alliance and provide them tools to sell the digital solution of Sulekha.
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