SonyLIV forges alliance with OnePlus to boost content offering

The announcement comes ahead of the OnePlus TV launch in India

e4m by exchange4media Staff
Published: Sep 23, 2019 4:11 PM  | 1 min read

SonyLIV has locked in a multi-year strategic partnership with OnePlus. This comes ahead of the OnePlus TV launch in India.

This alliance will open access to the content library of Sony Pictures Networks India for OnePlus Smart TV users spanning movies, music, sports, animation, web originals, short films and more.

In its efforts to capture newer and wider audience segments, SonyLIV intends to strengthen the engagement quotient with OnePlus by offering its varied content to Smart TV users.

Uday Sodhi, Business Head, Digital Sony Pictures Networks India, said: “Our partnership with OnePlus is a leap ahead in blending captivating stories with an innovative viewing experience. With our robust content portfolio on offer, there’s plenty to consume for OnePlus TV users. This alliance enables us to expand our consumer footprint to Indian households and boost our engagement. It’s a great starting point for the two companies, and we are excited about the journey ahead of us.”

According to Vikas Agarwal, General Manager, OnePlus India, “With OnePlus TV being our latest premium offering, it is important for our users to have access to content across genres and languages and we believe Sony Liv offers that experience with its extensive content portfolio. This partnership along with the superior audio and picture quality on the OnePlus TV will offer a viewing experience like never before.”

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