oneplus

The integrated account is estimated to be around Rs 500 crore and involves media as well as digital duties

Naziya Alvi Rahman 6 days ago

We bring you a roundup of the top stories making headlines this past week

exchange4media Staff 15-December-2018

GM of OnePlus India speaks about performance in 2018, expansion plans, entry in the US market, the evolution of its marketing strategy and the need to take full ownership of the customer experience

Madhuwanti Saha 13-December-2018

It comes just two months after a similar pitch, also worth Rs 200 crore, called by its subsidiary company OPPO

Naziya Alvi Rahman 13-December-2018

Here's a look at the best ads on YouTube during the month of May

exchange4media Staff 28-June-2018

Kyle Kiang, the Global marketing head announced plans to open five new experience centres and 10 service centres across India.

Madhuwanti Saha 21-May-2018

The Avengers franchise is a hit among brands. In 2015, Marvel had collaborated with 50 brands for Avengers: Age of Ultron, across various categories

Dolly Mahayan 28-April-2018

OnePlus’ flagship for 2018- OnePlus 6, which will be launched on May 17th in Mumbai, is the expected to be the most beautiful device from the company yet, with incredible speed.

exchange4media Staff 28-April-2018

Vikas Agarwal on the handset maker’s marketing strategy for 2018 with more focus on offline activities and tier-I and tier-II cities, expanding its offline stores and the need to put India first

Madhuwanti Saha 26-December-2017

The team has collaborated with 44 brands including OnePlus, Celio, Hasbro, Lego, Funskool, Amazon, Myntra, Scholastic, Hamleys and Tata Motors amongst others

exchange4media Staff 14-December-2017

Diwali ad campaigns by OnePlus, Nokia, Reliance FRESH, Big Bazaar and Legrand India made all the right noises when it comes to dialling consumers emotions and engagement

Misbaah Mansuri 17-October-2017

Amazon’s OnePlus 5 video tweets received sixty one percent video view rate and over 10,000 retweets. Amazon’s Nokia 6 campaign has already received more than 36,000 likes, one of the highest against any promoted tweet in India.

exchange4media Staff 28-August-2017

Vikas Agarwal, General Manager of OnePlus India, discusses about their unique marketing strategies and how Chinese brands are competing with global smartphone players

Dolly Mahayan 08-August-2017

In a chat with exchange4media, Kyle Kiang, Global Head of Marketing, talks about the marketing philosophy behind the OnePlus brand

Abhinn Shreshtha 29-June-2017

The association with Bachchan is yet another milestone in the brand’s growth story in India

exchange4media Staff 07-March-2017

Maintaining the emotional tonality, the video has seamlessly integrated the feature of the phone in the four-minute long video

Sarmistha Neogy 20-October-2016

While the story was conceptualized by OnePlus, the video was produced by BoringBrands and shot in Mumbai and Ladakh

exchange4media Staff 19-October-2016

Featuring Amit Sadh, The Journey's video is high on feel-good emotions to coincide with Diwali festivities

exchange4media Staff 18-October-2016

iSpyPrice.com’s Suresh Sharma on how a revolutionary new sales channel is changing the game for mobile brands

Suresh Sharma 25-April-2015