Snapdeal's Yum-Dude campaign hits retail space

This two- month campaign looks at giving existing and potential consumers a larger-than-life experience, and will end in the third week of February

e4m by Priyanka Nair
Updated: Jan 25, 2012 7:36 AM
Snapdeal's Yum-Dude campaign hits retail space

Snapdeal takes its Yum-Dude TVC to across 35 Croma and 20 E-Zone stores in 12 prime markets across the country. Aurora Comms is executing this campaign across Croma stores. The two- month campaign will end in the third week of February.

Talking about this campaign initative, Abhimanyu Rishi, Head Activations, Snapdeal, said, “We are looking at giving both our existing consumers and also our potential consumer s, a larger-than-life experience.” He pointed out, “The footfalls in electronic stores in India are tremendous and always increasing. Our tie-up is a unique attempt to promote to the smart, upwardly-mobile urban citizen."

Snapdeal is the first brand in e-commerce brand that is using multiple television panels at promient electronic stories for mass visibility. Snapdeal already has a recall among tech-savvy and upwardly mobile audiences, and this tie-up will help to take it to the premium consumers of the two electronic retail stores and make them aware of getting the “Best Deals everyday”. Snapdeal itself has a presence in the same major cities that Croma and E-Zone are in, and this is certainly an USP of this tie-up.

Commenting on this medium, Vishaka Singh, Executive Director, Aurora Comms, said, “It is indeed positive to see how retailers are getting mature and are looking at their space as a consumer touchpoint for various other brands too. With Snapdeal taking the move first from the e-commerce sector, I believe various brands from this sector will look at consumer spend zones as an innovative platform."

Further adding to this, Samir Vithlani, Director, Key Accounts, Aurora Comms, said, ‘It is our endeavor to deliver targeted consumers in a contextual manner. Croma and E-Zone attract intellectual consumers and therefore, we worked on offering branding and showcasing the deal site across these stores.”

Also read:

Snapdeal earmarks 30-35 pc spends for new TVC

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