Snapchat localised into 4 Indian languages

The social media platform will now be available in Hindi, Marathi, Gujarati and Punjabi as well

e4m by exchange4media Staff
Updated: Apr 2, 2019 4:05 PM

Snapchat has announced its localisation into four Indian languages – Hindi, Marathi, Gujarati and Punjabi.  

The company in a statement said, “Reinforcing its commitment to the Indian market, Snapchat launched Discover in India last year and is now localizing into regional languages to engage and excite Snapchatters to share content in their very own language.”

Recently, Snapchat released localised lenses, filters and stickers on Holi, for IPL teams – Mumbai Indians, Rajasthan Royals, Kolkata Knight Riders, Chennai Super Kings-, and collaborated with Indian women artists from across India to develop creative tools on the occasion of International Women’s Day.

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