Shemaroo acquires mobile rights for India TV's 'Bigg Toss'

Shemaroo will handle the mobile rights of India TV’s reality show ‘Bigg Toss’ and also provide several VAS options for consumers on all 2G networks, 3G solely for Tata DoCoMo.

e4m by exchange4media Staff
Updated: Mar 4, 2011 7:47 AM
Shemaroo acquires mobile rights for India TV's 'Bigg Toss'

Shemaroo Entertainment has secured the exclusive mobile rights for ‘Bigg Toss’, a cricket-based reality show on India TV. Mobile users can watch the show through live streaming or video downloads, and there are also other downloads, including caller tunes, voice chats with the participants of the show and the content will be available on all 2G networks, and exclusively on Tata DoCoMo on 3G.

Shemaroo announced that they were not looking to just increase their library, but were also interested in seeking new methods to engage with consumers at multiple levels, and the company felt that innovation on digital did more than just create an interactive platform, but rather enhanced the overall experience for end users.

Jai Maroo, Director, Shemaroo Entertainment, said, “Our constant effort is to offer our consumers entertainment with innovation and so we keep constantly working towards designing new products and are willing to take risks. Through ‘Bigg Toss’, we want to reach the consumers with juicy content around their favourite sport – cricket – coming straight from the mouth of their favourite stars on their mobile screen. We are all geared to serve the consumers according to their specific needs. In fact, with the quantum of work we are doing in new media, which will be a key growth driver for Shemaroo in the coming years.”

The company has also come up with specially packaged products for different platforms. For instance, it has come up with 15 minute movies, video clips teaching yoga/ workout, short scenes from movies, songs and many more for mobiles phones. Similarly, on YouTube, Shemaroo is the one of the preferred content partners and has several channels like ‘Shilpa’s Yoga’, ‘Bolly Googly’, ‘Shemaroo Telugu’ and ‘Filmi Gaane’ and many others to suit different tastes and lifestyles. Other than short scenes from films, songs and other videos, the company has lately been uploading complete movies.
 

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