Reliance Jio launches campaign for JioFi to convert 2G & 3G to 4G?blur=25

The premise of the campaign is situational and most importantly, relatable to the present time

Akshata R Murthy Feb 25, 2017 8:13 AM

Airtel, Vodafone or Idea: Who wins the 4G communication battle??blur=25

While Airtel launched their 4G campaign with Sasha Chhetri, Vodafone got back their pug after four years and Idea Cellular highlighted how 4G can change a life for the better

Sarmistha Neogy Aug 31, 2016 8:09 AM

Vodafone or Airtel: Which ad does a better job of striking the emotional chord??blur=25

Vodafone’s ‘Farewell’ and Airtel’s ‘Ice Cream Truck’ campaigns try in a similar vein to tug at the viewer’s heartstrings. We explore the different nuances and effectiveness of the two campaigns

Sarmistha Neogy Mar 30, 2015 8:38 AM

A creative detour: Vodafone launches 'Speed is Good' campaign for its 3G network?blur=25

While brands are making cricket-themed ads, Vodafone has taken a different road. Conceptualised by O&M, 'Farewell' and 'Haircut' demonstrate how Vodafone 3G connection

Sarmistha Neogy Mar 25, 2015 8:37 AM

 Sashi Shankar named India’s most influential CMO at IMA, 2014?blur=25

As the CMO, Shankar has been spearheading the marketing and branding initiatives of Idea Cellular, since May 2011

Ankur Singh Dec 15, 2014 9:47 AM

Nokia Networks bags 3G contract from Bharti Airtel?blur=25

Will provide advanced radio platform and services as Bharti Airtel enhances its 3G network in Mumbai, West Bengal and Bihar

exchange4media Staff Nov 14, 2014 9:34 AM

Nokia Networks bags 3G contract from Bharti Airtel?blur=25

Will provide advanced radio platform and services as Bharti Airtel enhances its 3G network in Mumbai, West Bengal and Bihar

exchange4media Staff Nov 14, 2014 8:21 AM

Facebook announces bandwidth targeting in India & other high growth countries?blur=25

This new capability aims to solve a key need for marketers looking to reach people globally, on multiple devices and on multiple connection speeds, especially in high-growth markets where limited data plans and feature phones are common

exchange4media Staff Aug 29, 2014 8:00 AM

Social messaging in our campaigns is more of a byproduct :Sashi Shankar?blur=25

Sashi Shankar, CMO, Idea Cellular talks about Idea’s marketing mix, the big 'Idea' behind their campaigns and how it differentiates the brand

Devansh Sharma May 7, 2014 7:52 AM

MTS gives birth to an internet baby?blur=25

MTS has done all the right things for its new-born baby ad to promote its 3GPlus network - releasing it on a Bit Torrent site, creating social content around FourSquare & Twitter, and some smart SFX work

Twishy Mar 5, 2014 7:54 AM

Local language content could boost internet users by 24% in India: Study?blur=25

As per a study by IAMAI & IMRB, 43 per cent of the non-users of internet in rural areas have said that they will adopt the medium if the content is provided in local languages

Sonam Gulati Feb 27, 2014 7:51 AM

Internet remains unaffordable for the masses: Ajit Balakrishnan?blur=25

The Rediff.com Founder & CEO highlights the stark realities of internet penetration, which stands at 10% in India, & says that for it to reach critical mass, it should be made available at Rs 100 per month

Sonam Gulati Feb 7, 2014 9:05 AM

Video advertising trends that are changing the game?blur=25

There are bigger expectations from video ads now with growing demands for more interactive ads, say industry experts, who further add that nowadays a lot is being built into the ads

Sonam Gulati Jan 23, 2014 9:39 AM

Reliance markets 3G Tab with Twitter-Facebook mashup?blur=25

Reliance takes engagement to a complete new level by bringing together Facebook and Twitter for its Tweet-a-Tab campaign

exchange4media Staff Aug 16, 2012 7:07 PM

Reliance 3G Tab TVC extends the ‘Simply Better’ positioning?blur=25

While the first 3G Tab from the Reliance stable was positioned as ‘Best value for money’, the new one is a ‘Master Multitasker’

exchange4media Staff Aug 6, 2012 8:23 PM

Guest Article: 3G subscriptions to cross 200 mn in India in 5 yrs?blur=25

An Evalueserve whitepaper estimates 3G subscriptions in India will witness a CAGR of 30 per cent over the next five years

exchange4media Staff Feb 13, 2012 7:39 AM

Vodafone India Q3 revenue up 6.3 pc at £1,024 mn?blur=25

Vodafone India has reported service revenue of £1,024 million on Q3 FY12, as against £963 million in Q3 last year, a growth of 6.3 per cent

exchange4media Staff Feb 10, 2012 7:21 AM

Digital developments that defined 2011?blur=25

e4m takes a look back at the landmark developments and events that shaped the digital industry in 2011 as part of the special reports under Rewind 2011.

Rahul Dubey Jan 4, 2012 8:09 AM

Guest Article: Why do brands need mobile apps?blur=25

Merely creating an app for presence or show won’t help brands beyond what gimmickry would help. Brands must also understand in what cases a mobile app would NOT make sense for their brand’s objectives, writes Alap Ghosh, Head of Sales, Mobango.

Alap Ghosh Sep 16, 2011 11:49 AM

3G – Engage through experience, not jargons, say experts?blur=25

In terms of concept and creative, 3G has been highly appreciated by consumers and the industry alike. However, when it comes to the actual technology and its efficiency, neither the industry nor the consumer is very sure. e4m finds out from industry experts whether 3G is overhyped...

Shubhangi Mehta Aug 4, 2011 12:04 PM