Sahara India Media transforms itself for digital media
Brings in Arup Ghosh as the CEO and Editor-in-Chief of its media division
Sahara India Media (SIM), with a presence in TV News (Samay News Network - one Hindi National and five regional news channels including an Urdu channel, Aalami), Print Publication and Digital, is recasting its programming and packaging with an eye on a digital future.
SIM has brought in Arup Ghosh as the CEO and Editor-in-Chief of its media division. Ghosh will be responsible for maintaining the standards and the legacy of a great institution along with fostering an entrepreneurial digital culture.
Samay News Network with its seven editions of the Hindi Daily newspaper Rashtriya Sahara and nine editions of Urdu Daily newspaper Roznama Rashtriya Sahara is now set to expand its digital presence with Ghosh leading the digital reinvention of the newsroom operations.
Ghosh has over three decades of experience in print, TV and online journalism. After six years in NDTV, he launched four channels for Sahara TV, national Hindi news channel Channel 7 (now News18 India) and recast English news channel NewsX. He has also worked with the top newspapers of the country including The Times of India, Hindustan Times and The Statesman.
Ghosh says, “It’s a matter of great privilege to be back at SIM especially at a time when the media landscape is undergoing transformation with the explosion of Digital Media. News Media today is taking huge strides towards digitization as the patterns of news consumption have gone through a sea change since 2002 when I led the roll out of Samay and other regional news channels.”
He further adds, “We are aiming to take Samay News Network and Rashtriya Sahara (Hindi & Urdu) to the next level by introducing differentiated content which are a cut above the competition with a fine forward-looking digital strategy and maximizing content monetization through synergized operations between its TV, Print & Digital verticals.”
As part of the revamp, Ghosh is launching two news shows – Editor’s Choice and AG’s Take. To be helmed by Ghosh, these agenda setting news shows will cut through the corporatization and trivialization of news.
AG recasts the Prime Time news hour, 30 minutes ad-break free format, aired LIVE every night 2100-2130, Mon-Fri, simulcast on Samay News Network
Arup’s informed views in 3 minutes, a short format segment, part of the hourly news bulletin, on the Samay Network, aired daily.
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