Reebok seeks to tone its Facebook fans

Reebok EasyTone has launched a Facebook application – ‘Tone your Avatar’. The app will help users to tone themselves along with a partner ‘avatar’.

e4m by exchange4media Staff
Updated: Aug 2, 2011 12:35 PM
Reebok seeks to tone its Facebook fans

Clothing and apparel brand Reebok has launched a Facebook application for Easytone, called ‘Tone your Avatar’. This application, available on the Reebok India Facebook page, allows users to create their avatar and start a daily fitness regime for both the virtual and real.

The virtual avatar does a set of 14 different exercises, which helps the user follow a strict toning and calorie burning regimen. This is showcased through videos of the avatar exercising.

Commenting on the launch of the tool, Sajid Shamim, Brand Director, Reebok India, said, “As a brand, we are high on consumer engagement and constantly focus on new ways to reach out to our target group. We are also very keen on leveraging the digital platform to have one on one conversation with our consumers and hence, the inception of Reebok EasyTone – ‘Tone Your Avatar’. This application will encourage users to embrace fitness in a fun way and personalised manner in the comfort of their homes, with their own avatar as their partner.”

The brand hopes that users will enjoy watching their avatar get fit or fat, depending on the regularity of their own workout. The whole concept is aimed at encouraging a user to exercise regularly with her avatar and become toned.

Reebok has created this application in line with concept of Reebok EasyTone – Better Body with Every Move.


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