Pocket Aces forays into China

Enters an exclusive partnership with WebTV Asia to launch content on Alibaba-owned Youku Tudou


Pocket Aces, a digital entertainment company, has forayed into the Chinese market. They are doing this through a unique partnership with WebTV Asia, a multi-platform digital media entertainment company. With this deal, Pocket Aces becomes one of the first Indian digital content creators to be available on Chinese website, Youku Tudou, which is owned by e-commerce giant Alibaba. 

 

Pocket Aces creates content across 3 channels – Dice Media (premium web series), FilterCopy (snackable and sharable content) and Gobble (all things food), and reaches over 40 million people weekly on its own properties. This partnership will be kicked off with FilterCopy and Gobble, each of which will now have dedicated sections on the Youku Tudou platform. The content will be sub-titled in both English and Mandarin, making it accessible to a wide set of audience.

 

 ‘’China has always been an elusive market but is full of exciting opportunities with over 730 million internet users. We’re very excited to partner with WebTV Asia to distribute our content on one of China’s biggest platforms, Youku Tudou, which has over 500 million monthly active users. Our content has resonated with audiences across geographies as it touches upon core human attributes, so we’re confident that it will hit the right chords in China as well. We are starting with syndicating short form content as currently that works much better with audiences in China. Subsequently we will look at long form as well. With our rich IP library and large distribution, our goal is to reach and entertain audiences worldwide and make Pocket Aces a global brand,” said Aditi Shrivastava, co-founder, Pocket Aces.

 

“WebTVAsia’s Celebrate Asia vision of unifying the most popular and influential Asian creators by showcasing their content to the world, is becoming closer in reality. Having already establishing ourselves in 10 Asian countries, we are now very pleased to have Pocket Aces as our partner in India, representing such a massive and important market. Equally vital is our long-term collaboration with Youku Tudou, where new market entry opportunities into China are now much more accessible to our regional content partners. With Pocket Aces, we’re excited to begin the journey of Indian digital content on Youku Tudou and soon expand into other international territories,” said Fred Chong, Group CEO, WebTVAsia.

 

The Chinese online entertainment market is growing rapidly and with few players such as iQiyi, Youku Tudou, Tencent dominating the market, the need for quality content is unparalleled. According to a report by the EntGroup (report in Chinese), the number of paying consumers for online video services in China has increased from 8 million in 2013 to 20 million in 2015. Youku, which merged with Tudou in 2012 to create video streaming colossus Youku Tudou, was acquired by Alibaba in a $4 billion deal in November last year. For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

Advertisment

Advertisment

Advertisment