Patrika Group revamps its digital platform, Patrika Digital

The revamp affects all verticals of Patrika Digital including web portals, mobile sites and mobile apps

e4m by exchange4media Staff
Updated: Aug 23, 2017 10:58 AM

Patrika Group, a leading media conglomerate in the country, has carried out one of the biggest ever revamps in the history of its digital arm, Patrika Digital. Giving its digital platform a complete makeover with both back and front ends being totally transformed, Patrika Digital aims to make news delivery easy, effective and efficient for its users. The revamp has catered to all verticals of Patrika Digital including web portals, mobile sites and mobile apps.

While at the back-end, there is an all new CMS for making the site operate at a lightning-fast speed, the front-end is more upmarket loaded with latest features. All of this has contributed in offering optimized ad performance to different clients. The new site now functions on page-based targeting, which will lead to achievable ROI.

The key component of this revamp is an enhanced hyper local coverage powered with Map feature that allows users to view news on Map. The refurbished website has a dedicated page where users can choose their location and get Geo-specific news as per their interest. Along with this, a sharp focus has been put on making the layout more urbane and user-friendly by using the social media and multimedia options in a more structured way. All this has resulted in giving a better appearance to the news presentation while making it more informative.

While planning the revamp, a special consideration was given to the needs and demands of the younger generation. For this, some exciting new categories are introduced in entertainment and career sections. The new website is now equipped with a mobile-friendly layout, to make sure faster and effective news delivery to the users, while they are on the go.

Now, users will be able to use the website in a turbocharged way as a whole new engine at the back-end makes the website run lightning fast. In addition to this, a notable change is introduced into the intro-site navigation to make it more consistent and easy to comprehend. What further add to the ease of the user are the improved menu functionality, content structure and quick reads. The sharing functionality is now more engaging and simple for the user by enabling them to share whatever content they like with others with just a simple mouse click. At the same time, users will now be able to express their views through comments section in a much easier way.

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