NDTV and Airtel launch live channel for smartphones

Available on the Airtel TV app, NDTV Hop will offer Airtel users exclusive content ranging from Bollywood movies, news, pop culture, fashion, technology, auto and online shopping

e4m by exchange4media Staff
Updated: Oct 17, 2018 9:02 AM
NDTVHop

Mobile phone giant Airtel and television network NDTV have collaborated to launch a live channel, NDTV Hop, which will cater specifically to smartphones. The channel, which is available on the Airtel TV app, will offer users exclusive content ranging from Bollywood movies, news, pop culture, fashion, technology, auto and online shopping.

The app will be available on both iOS and Android on: https://hop.live.

Speaking about the collaboration, media reports quoted Sameer Batra, Chief Executive, Content and Apps, Bharti Airtel, as saying that their deep understanding of customer’s content consumption preferences coupled with NDTV's expertise is sure to create an enjoyable experience for users.

“We are delighted to join hands with NDTV to launch the world’s first live channel for smartphones. Today’s tech-savvy millennial wants to consume digital content on the go and our tie-up with NDTV is aimed at facilitating just that," he reportedly said.

Suparna Singh, Group Chief Executive Officer, reportedly said that the  partnership with Airtel would allow them to "use to dream potential the possibilities of digital and telecom technology."

"We know younger users want great content on the small screen. This is original content for them, not replicated or ported from other platforms. It’s very exciting to be rolling this out at this time in India,” Singh reportedly said. 

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