MX Player completes 8 months; announces 20 originals by March 2020
The platform currently has 175 million monthly active users
MX Player has announced 20 new originals by March 2020, making it 35 originals by the end of the business year.
“With over 1 billion app downloads, a massive 175 million monthly active users and the launch of its 15 MX Originals and 8 MX Exclusives, MX Player has climbed to the top within 250 days,” the company said in a statement.
“Hosting one of the largest collections of premium content available for video on demand in India, the platform has 1,50,000 hrs of ‘Everytainment’, including content from their partners SonyLIV, Applause, HoiChoi, SunNxt, TVF, Radio Mirchi, Dice Media and Arre, amongst others,” the statement read.
Elaborating on the same, Karan Bedi, CEO, MX Player, said, “To bring alive our next slate of amazing originals, we have collaborated with writers and directors par excellence, a stellar talent pool of superlative performers and stories which are a class apart! With our scale and penetration that is unparalleled in India, we truly have succeeded in building an entertainment ecosystem with widespread appeal.”
Here’s a look at some of its marquee properties for the year.
This November, fans will be treated to a musical extravaganza like none other with the launch of Times of Music which features the who’s who of the music world as a part of the show – including Vishal-Shekhar, Bappi Lahiri, Salim-Sulaiman, Pyarelal-ji, Amit Trivedi, Rajesh Roshan, Agnee, Euphoria, Indian Ocean, Shantanu Moitra and Amaal Malik just to name a few. This series heroes a never-seen-before concept where each episode features two legends - veteran composers and new age artistes - performing their renditions of each other’s most celebrated songs.
An ode to Indian weddings and the shaadi season is an MX Original Series ‘Shaadi Fit’ that traces the journey of 4 young couples who are put through an intensive journey to turn into the best shape of their lives physically, mentally and emotionally for their wedding day.
Investing in regional content across genres and languages, MX Player adds ‘Ek Thi Begum’ and ‘Samantar’ to its Marathi slate. The former is a thrilling revenge drama where a woman, pushed to the brink emerges as a dominant force to avenge her lost husband while ‘Samantar’ is another ambitious regional project featuring the superstar of Marathi cinema – Swapnil Joshi in the lead. The brand is also dabbling with 2 Bhojpuri shows - ‘Madhuri Talkies’ and ‘Runaway Lugaai’, while the Tamil slate brings you the most awaited series by National Award-Winning Director - Gautham Vasudev Menon - ‘Queen’.
‘Call it Magic’ is a crime thriller which stars acclaimed performers like Ranvir Shorey, Akshay Oberoi, Shweta Basu Prasad and Mrinmayee Godbole as the leads and its next is a relationship drama about love in your 20s, 40s and 60s – ‘Pawan and Pooja’ which features an ensemble cast including Mahesh Manjrekar, Deepti Naval, Gul Panag and Sharman Joshi amongst others.
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