Mobile is not a single medium, it has a lot of different aspects: Chetan Asher

“Social, email, mobile are all important and you can’t club all of them into one slot and expect an agency to do it along with TV and print. However, in digital, one part of the campaign feeds clearly into the next part, and if clients experiment a little they can earn great gains,” says Chetan Asher, CEO, Tonic Media.

e4m by exchange4media Staff
Published: Apr 16, 2011 8:01 AM  | 1 min read
Mobile is not a single medium, it has a lot of different aspects: Chetan Asher

“Social, email, mobile are all important and you can’t club all of them into one slot and expect an agency to do it along with TV and print. However, in digital, one part of the campaign feeds clearly into the next part, and if clients experiment a little they can earn great gains,” says Chetan Asher, CEO, Tonic Media. More

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