Mobile Ad Spend report to be unveiled at Maddies'17
exchange4media's annual report which looks at the growth and trends in the mobile advertising industry will be revealed on October 11, 2017 on the sidelines of Maddies 2017
exchange4media's annual report which looks at the growth and trends in the mobile advertising industry will be revealed on October 11, 2017 on the sidelines of Maddies 2017, the exchange4media group's annual awards property which honours the best work in mobile advertising.
India is the second biggest smartphone market in Asia-Pacific. By 2019, smartphone penetration is expected to reach 39 per cent, driven by improvement in 4G networks, access to affordable 4G smartphones and mobile internet bundle prices. With Indians spending an average of 2.5 hours a day on their smartphones, mobile advertising has been growing by leaps and bounds.
As always, we consulted media buyers, advertisers, mobile and digital agencies while compiling the report.
According to the Mobile Ad Spend Report 2016, the mobile advertising industry was expected to grow between 70-80 per cent in 2017 to reach around Rs. 2200 crore following a growth rate of 78 per cent in 2016 which saw it reach Rs. 1280 crore.
What will be the growth be this year? Will the various government policies that caused the advertising industry to see a very slow 2017 also have a negative impact on mobile adex?
Stay tuned till October 11, to find out.
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