Mobile ad network Buzzcity serves 10.5 billion ads in May
Mobile ad network Buzzcity served 10.5 billion ad impressions globally in May, the first time they have reached this figure. According to the company, a large percentage of the audience are still not using smartphones, and as cheaper featurephones get more sophisticated, advertisers would do well to not lose sight of them.
Mobile ad network Buzzcity announced today that they have crossed a new milestone, serving 10.5 billion advertisements globally in May. Buzzcity attributed this to a greater demand for mobile content, spurred on by their own content services.
BuzzCity, which also operates gaming, social and utility networks like DJuzz, JAMsked and Now-Cook, said that promoting their content also helps guarantee quality inventory which is highly categorized to provide greater context for advertisers.
Dr KF Lai, BuzzCity CEO said, “Content syndication is a cornerstone of our business strategy and is having a significant impact on BuzzCity’s growth. Demand is increasing for it, and testament to that is the diverse range of more than 1000 partners we have across the globe. White-label services like ours make sense, as many mobile strategies rely on quality and relevant content as an important element.”
Dr Lai also pointed out that while smartphones are generating a lot of buzz today, marketers need to not lose track of the featurephone users who make up a large majority. He pointed out that the “smartphones sector still accounts for just a fifth of the 1.6 billion mobile devices sold last year, according to Gartner. Another driver in the demand for content is the emergence of localized ’white-box’ manufacturers coming out of Asia that provide lower-end phones with capabilities similar to those of smartphones. Just last week Yahoo announced a partnership with MediaTek, a supplier of microchips for mobile phones, to integrate Yahoo’s web services, such as IM and email, into their microchip packages which go into standard mobile phones.”
“Mobile hotspots continue growing throughout the world as the adoption of 3G is coupled with cheaper data rates. However alongside that we are seeing the continued rise of affordable white-box phones which will provide access to the internet where there are no 3G networks and to a wider audience who cannot afford the prices of the smartphones. All in all this results in a greater demand for content that we are experiencing,” said Dr Lai.
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