MEC & FreeCharge explore new 'Smart' Messaging platform

The platform reaches out to consumer's mobile phones with branded high quality, rich media such as videos, images, audio clips directly rather than having to push links

e4m by exchange4media Staff
Updated: Dec 13, 2014 11:08 AM
MEC & FreeCharge explore new 'Smart' Messaging platform

MEC and  FreeCharge have harnessed a new ‘Smart Messaging Platform’ to reach out to consumer’s mobile phones with branded high quality, rich media such as Videos, Images, Audio Clips and more, directly, rather than having to push links.

The Smart messaging platform commonly known in the Tech world as ‘MMS+ technology’ merely requires the consumer to have a data-enabled Mobile Phone (Both Smart Phones and Feature Phones are targeted for this new platform).

‘Smart Messaging Platform’ works across all platforms – iOS, Android and Windows and more and does not require users to download any application to support it.

For the very first time 1,00,000 consumers across, Mumbai, Bangalore & Pune will receive a message, which will play the FreeCharge video directly without requiring the consumer to click on a link.

Sidhraj Shah, National Director Activation, MEC said, "The MMS+ technology offers hyper-personalisation opportunities including tracking consumer reaction to the call for action, which is not possible with the current SMS platform.  At MEC we are constantly scouting to offer new experiences & technologies for our clients, to engage with their customers. With ‘Smart Messaging platform’ we have only scratched the surface.”

Swapnil Rao, COO & Co-Founder, Mobizon Media said, “Messaging is an app that every phone in the world has by default! We have reimagined the traditional 160 characters by transforming it into a rich media communication channel. Every consumer in India can now experience high quality content from their favourite Brands, irrespective of whether they have Smart or Feature phones."

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