Jaquar Group partners with Social Beat to drive digital growth

As per the mandate, Jaquar will collaborate with Social Beat on an integrated digital strategy including social media, digital first campaigns, performance marketing and organic traffic growth

e4m by exchange4media Staff
Updated: Sep 30, 2020 4:32 PM
beat

Jaquar Group, bathroom and lighting solutions brand, has partnered with Social Beat, independent digital marketing agency, to build a complete digital-first marketing strategy.

As per the mandate, Jaquar will collaborate with Social Beat on an integrated digital strategy including social media, digital first campaigns, performance marketing and organic traffic growth.

Speaking on the association with Social Beat, Sandeep Shukla - Head Marcom – Jaquar Group Global Operations said, "Social beat comprises young and dynamic digital evangelists. We at Jaquar Group are successfully aiming for a leadership position in the bathroom and lighting industry with them as one of our digital partners in this journey.”

While Jaquar was focusing on both online and offline marketing earlier, they are looking to build a strong presence digitally, especially now with the pandemic changing the way consumers think. “We are excited to work with the market leader in the segment to take their digital presence to the next level. With an increased focus on health and wellness, we would be having a focussed approach towards driving awareness, consideration, and digital engagement," said Vikas Chawla, Co-Founder, Social Beat.

“We are extremely excited to be collaborating with a household name like Jaquar and use digital as a medium to increase the awareness of the brand,” said Purusothaman K, Head of Design at Social Beat.

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