‘It is better to advertise on vertical ad networks if on wants to create brand awareness’

“World over it has been observed that it is better to advertise on vertical ad networks than on a horizontal ad network, if the objective is to create brand awareness. This is because on a horizontal ad network, one is not sure which sites the ads are being served on. This leads to spillover, which is money down the drain,” says Sunil Punjabi, Co-Founder & VP, Networkplay.in.

e4m by exchange4media Staff
Published: Aug 17, 2009 8:36 AM  | 1 min read
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‘It is better to advertise on vertical ad networks if on wants to create brand awareness’
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“World over it has been observed that it is better to advertise on vertical ad networks than on a horizontal ad network, if the objective is to create brand awareness. This is because on a horizontal ad network, one is not sure which sites the ads are being served on. This leads to spillover, which is money down the drain,” says Sunil Punjabi, Co-Founder & VP, Networkplay.in. More

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Published On: Aug 17, 2009 8:36 AM 
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