Indiatimes’ Satvikshop eyes Rs 60 cr revenues this FY

The new health & wellness e-commerce website is a Times Group initiative. It expects to break even in 12 months

e4m by exchange4media Staff
Published: Aug 31, 2012 8:26 PM  | 2 min read
Indiatimes’ Satvikshop eyes Rs 60 cr revenues this FY

Keeping in mind the growing health consciousness among consumers, Times Group has launched a new e-commerce vertical – Satvikshop. Bridging the gap between consumers and their quest for a natural lifestyle, Satvikshop offers consumers a variety of organic and ayurvedic solutions and products.

Satvikshop has partnered with companies such as Dabur, Organic India and Morarka Organic Foods to offer the products. The website also has a panel of experts to reply to consumers’ queries related to various ailments and offer free consultations. The panel comprises registered ayurvedic practitioners.

Consumers can browse the products through various categories, including gender, diseases, organ care, and common ailments. The website claims to already have around 1000 SKUs.

Speaking to exchange4media, Subhanker Sarker, COO and Business Head, Indiatimes Shopping and Satvikshop, informed that the website was expecting revenues to the tune of Rs 60 crore in this financial year and Rs 160 crore by the end of the next financial year. They expect to break even in 12 months’ time.

Times Group will be embarking on a 360-degree marketing campaign, with more emphasis on events and on-ground activities. Times Group properties such as Astro Speak and Speaking Tree will be also used to promote the website. The peg will be health and wellness and wholesome living. Sarker said that there are no plans to use the television medium as of now.

While the website is leveraging the Indiatimes platform, add on investments have been made on developing the supply chain as well as infrastructure.

The e-shop’s Facebook community is already 15,000 strong. The website also features an active blog with regular updates related to an organic and ayurvedic lifestyle.

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