Indiaplaza expands Lifestyle range with sports store

Indiaplaza sports store is an extension of its newly introduced Lifestyle segment and will offer a wide range of sportswear and sports accessories

by exchange4media Staff
Published - Feb 20, 2012 9:34 AM Updated: Feb 20, 2012 9:34 AM
Indiaplaza expands Lifestyle range with sports store

Indiaplaza.com, the company that had pioneered online shopping in India since 1999, has announced the launch of its sports store as part of its Lifestyle segment. Indiaplaza sports store is an extension of its newly introduced Lifestyle segment. The sports store offers a wide range of sportswear and sports accessories and includes international brands such as Artengo, Kalenji, Inesis, and Quechua, to name a few.

The store will feature over 5,000 products over 27 sporting verticals such as Cricket, Badminton, Golf, Hiking, Running, Fitness, Horse Riding, Roller Skating and so on.

Indiaplaza also offers a loyalty programme, wherein customers can earn loyalty points for the sports category too. All products in this category would be delivered free of cost to customers across the country. This is an inaugural offer and Indiaplaza may continue this as an ongoing feature based on the positive response from customers.

S Shriram, Head - Lifestyle at Indiaplaza, said, “We are thrilled to launch the sporting vertical at Indiaplaza.com. Currently, shoppers have to travel searching for their preferred products even for a simple chore such as jogging or running. Obviously, one wouldn’t want to wear just pyjamas or yoga wear for fitness activities and thus, we see an opportunity for shoppers to buy it online.”

 

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