Indians to spend 58% of year-end gift budget on online shopping: Groupon

As per a Groupon study, as many as 82% of respondents plan to buy their holiday gifts online, while 61% plan to shop on their mobile devices - highest in the Asia Pacific region

e4m by exchange4media Staff
Updated: Dec 3, 2013 8:45 AM
Indians to spend 58% of year-end gift budget on online shopping: Groupon

According to the results of a 12-market holiday shopping survey among Groupon customers, Indians are gearing up to loosen their purse strings this year-end holiday shopping season.

Eighty-seven per cent of the respondents plan to spend the same or more compared to the same period last year. They are ready to spend Rs 4,000 on an average to buy year-end gifts and are planning on gifting an average of six presents this holiday season. However, the majority is doing so cautiously, as the main concern for 68 per cent of Indian shoppers is to stay within budget or find an item that is reasonably priced.

While gifting for family will remain a big priority for Indians, only 18 per cent will give gifts to friends/ neighbours and only 10 per cent will give gifts to colleagues. If they had to reduce their holiday budget, 40 per cent would not cut back on dining out, while 32 per cent would not cut back on gifts for friends.

Shopping in the virtual world and on-the-go
Indian consumers are increasingly turning to the web to make purchases as 82 per cent of the respondents plan to shop online for their year-end gifts. Mobile shopping is becoming more popular, too, as 62 per cent of those surveyed will make a purchase on their mobile device (be it on their smartphone or tablet).

Indians plan to spend 36 per cent of their holiday gift budget via online shopping, higher than the 32 per cent they intend to spend on in-store purchases. Adding in the 22 per cent they plan to spend via mobile devices, online and mobile shopping combined will account for 58 per cent of their holiday shopping spend. This is the highest proportion across the Asia Pacific region, tied with the Koreans also at 58 per cent, and highlights just how digitally and mobile-savvy Indian shoppers will be this holiday season.

Sharing his insights on the survey and its findings, Ankur Warikoo, CEO, Groupon India commented, “Conducting this survey has provided us with essential information about our target market for the upcoming holiday season. It helps us immensely to know that nearly nine out of 10 customers are expected to spend more than they did last season, and as many as 82 per cent customers intend to make their purchases through the web. Moreover, mobile shopping is also catching on as a trend, with as many as 62 per cent respondents planning to buy gifts through mobile devices. We hope to tap each category of these respondents, and we have been able to garner a clearer picture of how the market is expected to behave during the gifting season.”

With a touch of practicality
When asked what they would do if they were given extra holiday shopping budget, respondents across India would be inclined to buy something practical (36 per cent). Not far behind, was a major section of Indian consumers (35 per cent) who prefer buying something fun for themselves. However, Indians were also some of the most laidback (or extremely busy) of the lot as more than half of the respondents (53 per cent) only plan to purchase gifts just one week or less in advance.

Spoilt for choice
Indians are planning to buy personal electronics (51 per cent), clothes and shoes (47 per cent), beauty products (39 per cent) as gifts this holiday season. Indians are looking at gifting amazing local experiences this season as 57 per cent of respondents will buy restaurant/ dinner vouchers, followed by entertainment (46 per cent) and spa (33 per cent) vouchers.

Half of the (50 per cent) people surveyed said that they get their gifting ideas from talking to their friends and family, while six our of 10 respondents (59 per cent) will check Groupon for gift ideas, even if they do not buy from Groupon. The survey also showed that 79 per cent of respondents shop on Groupon to save money and 60 per cent to save time.


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