Idea’s #SabkaTimeAagaya TikTok dance challenge crosses 3 billion views in 4 days

Over 5000 user-generated videos were posted on the platform

e4m by exchange4media Staff
Updated: Aug 28, 2019 1:10 PM
Idea

Brand Idea, over the weekend, kept netizens hooked on to TikTok through its ongoing  #SabkaTimeAagaya challenge which kept trending right from the start of the campaign on August 23. It has now garnered a record 3 billion+ views with over 5000 user-generated videos within just four days of the campaign.

With this engagement programme, Idea has surpassed the targeted views and user generated videos expected on the platform, creating new benchmarks of engagement on TikTok.

Idea collaborated with popular TikTok content creators such as Awez Darbar, Riyaz, Arishfa, Jannat Zubair and others who kick started the challenge recreating the Idea dance step.

Soon, many of their followers, dressed in the brand colour, got into the groove and posted videos recreating the dance steps. Some of the users went a step ahead and used their acting and editing skills using the app, to create engaging content.

Idea roped in 21 influencers like Jannat Zubair, Riya, Awez Darbar and others to dance to Idea tune.

The most popular videos will be featured by Idea on its Facebook and Instagram pages for further amplification.

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