Hathway and YuppTV join hands to change digital entertainment consumption

Hathway will provide all high speed fibre broadband subscribers YuppTV subscription as part of the monthly plans

e4m by exchange4media Staff
Updated: Oct 11, 2017 1:49 PM

Cable broadband provider Hathway and over-the-top (OTT) provider of South Asian content YuppTV joined hands on Wednesday to bring live TV and on-demand top quality entertainment content to their customers. Hathway will provide all high speed fibre broadband subscribers YuppTV subscription as part of the monthly plans.

Hathway and YuppTV are primed to claim a larger portion of internet market share and time by tapping into this booming and changing entertainment landscape. When you combine over 200 LIVE TV channels in 12 languages and on-demand catalogue of over 10000 hours with high speed internet broadband at the lowest price point, it is guaranteed to raise the hunger for quality content even higher.

The digital landscape in India is witnessing a huge paradigm shift in the way entertainment is consumed. From a fixed television format of viewership, the country is witnessing the ‘anytime any device any place’ pattern which is disrupting the old ways while ushering in the new. The need for high speed and reliable services is exploding, and, Hathway, with its GPON FTTH - Fibre to the Home – Technology is setting world-class speeds of 200 Mbps and practically unlimited data at an affordable mass pricing.

Speaking on the alliance, Rajan Gupta, MD, Hathway said, “The entertainment consumption landscape has changed, the control has shifted to the consumers who can decide what they want to watch at their convenience on multiple devices. The key to this shift is high speed broadband and very affordable price point that makes watching and streaming video a pleasure. No wonder terms like binge watching and OTT original content has gained prominence in quick time. We, at Hathway, are at the right time at the right place and with the right partnership to accelerate this evolution of new age of entertainment. YuppTV gives our customers access to a multitude of entertainment choices making this a win - win situation to not only Hathway and YuppTVbut most importantly our customers, who can experience real choice when it comes to entertainment consumption.”

Adding to this, Uday Reddy, Founder & CEO of YuppTV said, “Content with the right connection can go a long way in redefining our industry. We believe that this partnership will help us reach a wider audience base with high speed internet. Over the years we have built a very strong content library across genres that will appeal to every individual in the family, be it movies and music or soaps and serials or lifestyle and infotainment. With our in-depth analytics and understanding of the audience, we are also creating high quality original content to engage and entertain them at their leisure. Within the next one year we are producing 1000 hours of content, which we are sure will entertain the regional audience. Our depth and reach into unique content will help us consolidate our leadership position in the consumers’ living rooms as well as broadband accessed devices.”

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