Harsha Bhogle joins Fantasy Akhada as investor, will also be brand ambassador

Bhogle will be the face of the brand for the next 2 years

e4m by exchange4media Staff
Updated: Sep 4, 2020 6:30 PM
fantasy akhada

The 'voice' of Indian cricket - Harsha Bhogle has joined hands with Fantasy Akhada–a fantasy sports platform. Harsha Bhogle will be the face of the brand for the next 2 years and by picking up stake in the startup, he has further reinforced his confidence and commitment towards the brand.

Fantasy Akhada was founded by Amit Purohit in January 2020.

"In a short span of eight months and after delighting over 1 lakh customers on the platform, Fantasy Akhada is now ready for the next phase of growth in India’s rapidly evolving Fantasy Sports Industry. This phase will not only witness the brand’s accelerated growth in the traditional Daily Fantasy Sports format but will also witness the expansion of the brand’s horizon in terms of driving sports engagement amongst Indian audiences by linking it to the thrill of cricket and enjoyment of sports via different game play options," the company said.

On association with Fantasy Akhada, Harsha Bhogle, Indian Commentator said; "I have always been interested in fantasy sport because it allows fans to test their wits against others and allow them to be more involved. Fantasy Akhada is an initiative of hard-core sports lovers who understand the fan and fantasy sport and I enjoy seeing young, driven people trying to move ahead. I am hoping Fantasy Akhada will become a platform where fans can congregate and enjoy playing fantasy sport".

Amit Purohit, Founder, Fantasy Akhada elaborates that; “We are excited to have Harsha, a stalwart in the world of cricket, join us as an investor at this stage of our journey. When we decided to look for a brand icon for Fantasy Akhada, we aimed at having someone who has an immensely powerful brand image in the minds of the Indian Cricket Fans. We were also clear that it was not just about getting a face for the brand but, in fact, we wanted someone who shares our vision that we have for the business and believes in it wholeheartedly. We are a young organization and we would also be looking at Harsha as a mentor to us from time to time. Hence, we are humble yet highly enthusiastic to have Mr. Bhogle onboard with us.”

“This is a long-term partnership wherein apart from being the face of the brand, he will also guide us in this journey thanks to his vast experience and in-depth knowledge in the world of sports, especially Cricket. We are also very sure that his understanding of fan behavior/preferences and strong business background will help us in planning the next phase of growth for our startup.” Amit added.

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