Gursahani launches ‘Myairporttransfer’ service

Gursahani Group of Companies has allocated nearly 25 per cent of the total budget for marketing initiatives for MyAirporttransfers.in, a chauffeur driven car rental service.

e4m by Priyanka Nair
Updated: Oct 24, 2011 8:49 AM
Gursahani launches ‘Myairporttransfer’ service

Gursahani Group of Companies has launched a chauffeur driven car rental service – MyAirporttransfers.in – which will give frequent air travellers a new quick cab booking service across seven cities – Mumbai, Bangalore, Delhi, Hyderabad, Chennai, Kolkata and Pune. In addition, it will also provide similar services for railway stations and hotel transportation. It offers travellers various categories of cars, ranging from compacts to SUVs.

Talking about the services, Dharmendra Gursahani, Founder and MD, Myairporttransfers.in, said, “We have been observing that one of the biggest concerns of the travellers has been the non-availability of quick and easy transport facility from places like airports, railway stations and hotels. To address this concern and to provide a systematic transport service, we have launched MyAirportTransfers.in,”

Talking about the marketing initiatives, Gursahani said, “We have been actively promoting our portal through BTL and online marketing. We are effectively using the digital space, including mailers, Facebook, LinkedIn, SEM and SEO. We are allocating about 25 per cent of the total budget spent for marketing initiatives.”

Clayology.com is handling the below the line and online marketing duties of Myairporttransfers.in.

 

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