Google’s new updates and tools to help app advertising community

The new integrations have been made to the Google App campaigns platform

e4m by exchange4media Staff
Updated: Aug 2, 2019 1:43 PM
Google

Google has introduced updates and tools for its app advertising community, as per media reports.

The announcements were made at ChinaJoy conference in Shanghai. 

The new integrations have been made to the Google App campaigns platform. It will allow app developers to expand their advertising across the Google network. 

The update has been rolled out in the US and will be available in other markets, like Malaysia, India, Japan, Pakistan and Indonesia.

The app ads will also show in YouTube mobile search results, and as in-stream skippable ads. 

The new functions will help developers reach more users with app ads. 
 

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