Fridaymoviez and Cadbury’s Celebrations tie up for short films

Cadbury has partnered with Fridaymoviez to create a short film online to promote their chocolate brand Cadbury’s Celebrations.

e4m by exchange4media Staff
Published: Mar 18, 2011 10:53 AM  | 1 min read
Fridaymoviez and Cadbury’s Celebrations tie up for short films

Entertainment portal Fridaymoviez has come together with Cadbury’s Celebrations to create a short film as part of the Cadbury’s Celebration Birthday Contest – a monthly contest which offers a chance for users who engage with the brand on Facebook to star in a short film which will be hosted online by Fridaymoviez.

The winner gets to perform as the leading star in a short-film that will be produced by Twilight Entertainment and run on www.fridaymoviez.com – based on celebratory themes like birthday-months, and major Indian festivals like Holi, Diwali and Rakshabandhan.

Fridaymoviez.com will produce the short-films in-house, and is highly involved in the viewing of short-films on the mobile in India, via its wapsite (m.fridaymoviez.com).

Sushant Baliga, Founder, Fridaymoviez.com, said, “We wish to celebrate and encourage this ‘short-and-sweet’ genre of film-making, and are privileged to find the perfect partner in Cadbury’s Celebrations. We share a keen sense of commitment towards our patrons and are glad to extend this platform to promote their talents before a global audience. The site has garnered a good number of participants eager to try their luck. We plan to further consolidate our affiliation with Cadbury’s inspiring brand repertoire in the future.”
 

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