FreeCharge ties up with Jaipur Literature Festival for first cashless edition of event

Partnerships with retail chains, raising money from Jasper Infotech and now association with Zee Jaipur Literature Festival, 2017 has started off with a bang for digital wallet FreeCharge

e4m by exchange4media Staff
Updated: Jan 12, 2017 9:05 AM
FreeCharge ties up with Jaipur Literature Festival for first cashless edition of event

The year 2017 has started off on a positive note for digital payment platform FreeCharge. The latter has tied up with Zee Jaipur Literature Festival to be its exclusive wallet partner to smoothen transactions at the event. The intention was to provide a swift and secure way to make cashless payments during the festival this year.

FreeCharge will partner with all the vendors of Jaipur Literature Festival (JLF) vendors across books, food and beverage, merchandise and stationery categories for payments, coupled with daily exciting offers.

Govind Rajan, CEO, FreeCharge, expressed, “We are thrilled to be associated with the Zee Jaipur Literature Festival. It’s a unique amalgamation of cultures, books and opinions from across the globe. This will be the first cashless edition of the festival, and we are proud to enable that. We are determined to enhance the festival experience for attendees with less than 10 second transactions and exciting offers built exclusively for them.”

Sanjoy K Roy, Managing Director, Teamwork Arts and Producer Zee Jaipur Literature Festival, said, “Adding to the seamless experience of the festival, we are happy to offer our audiences the opportunity to go cashless for the first time at JLF and partnering with FreeCharge seemed like the perfect match to ensure hassle-free transactions at the festival. The secured and quick nature of FreeCharge transactions will help our visitors and the vendors facilitate sales effortlessly.”

Earlier this month, Jasper Infotech, Snapdeal’s parent company has reported to put in Rs 390 crore into the digital wallet. According to media reports, global payments platform PayPal Holdings Inc. was in final stages of closing a deal to take a 25 percent stake in FreeCharge.

January also saw the digital payment platform entering into couple of partnerships. On January 6 FreeCharge had announced its partnership with Twenty Four Seven, a leading 'round-the-clock' convenience-format-retail-chain which has over 45 outlets in Delhi NCR region. With this partnership, the consumers of digital payment platform can pay for more than 3500 products and services at every Twenty Four Seven store using their FreeCharge wallet. On January 3 it tied up with Grofers to offer cashless grocery purchase for its customers and has tie-ups with retail chains like HyperCity, Heritage Fresh, M.K. Retail and now Twenty Four Seven gaining its foothold in the category.

Founded in 2010 by Kunal Shah and Sandeep Tandon, FreeCharge was acquired by Snapdeal in 2015. FreeCharge has now become a key area to Jasper’s business.

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