FC Barcelona and TikTok to launch #BarcelonaChallenge in India

TikTok users stand a chance to win the official FC Barcelona jerseys by uploading videos of themselves sporting the blaugrana (red and blue) colours or a Barça jersey

by exchange4media Staff
Published - Aug 1, 2019 2:23 PM Updated: Aug 1, 2019 2:23 PM
BARCA

FC Barcelona has teamed up with short-form video app TikTok to launch the #BarcelonaChallenge in India, which calls for TikTok users globally to showcase their love for the team.

Starting now till August 10, TikTok users in India can participate in the #BarcelonaChallenge by uploading videos of themselves sporting the blaugrana (red and blue) colours or wearing a Barça jersey. Five of the most creative videos will stand a chance to win official FC Barcelona jerseys.

 “FC Barcelona has a massive fan base both globally and in India. TikTok has a strong international footprint that empowers creation and interaction, making it the ideal platform for sport teams to interact with their fans and engage with new audiences", Sachin Sharma, Director, Sales and Partnerships, TikTok India, was quoted as saying.

To kick-off of the challenge, FC Barcelona have uploaded videos of their players wearing their Barça jersey.

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