fbb TV unveils interactive web series on Instagram

The brand’s Instagram community will decide and co-create what happens next in the  PujoPerfect Love Story

by exchange4media Staff
Published - Sep 20, 2019 4:43 PM Updated: Sep 20, 2019 4:43 PM
FBB

In a bid to capture the true essence of Durga Pujo, fbb TV has created an immersive storytelling experience with #PujoPerfect Love Story, an Instagram web series.

The brand’s Instagram community gets to decide and co-create what happens next in this love saga. The interactive web series can be watched on the brand’s Instagram handle https://www.instagram.com/fbbonline/

Durga Pujo is a great time to begin something new. From new clothes, new themes, new looks, meeting new people, Durga Pujo is also an ideal time for new relationships to blossom.

In this unique 5-day Insta web series, Instagrammers will solve dilemmas often faced by young couples like who should make the first move, how to dress to impress, and more.

As the episode goes live, users will be given the opportunity to share tips and tricks with the protagonists hence deciding what happens next.

The interactive web series gives fans and followers an opportunity to be a part of the story as opposed to being a mere spectator.

Presented by fbb TV, the brand’s fashion content hub, #PujoPerfect Love Story breaks the monotony of festive campaigns that often harp on social causes or emotional storylines, leaving little to imagination.

Pawan Sarda, Digital Marketing Head, Future Group, said, “fbb has always been an Insta-first fashion brand and therefore on the occasion of Durga pujo, we wanted to tap into a relevant millennial insight and create a disruptive experience for our audience. It’s imperative we use platforms in their most native form. With #PujoPerfect Love Story, we are proud to be the first ones in this space to empower the users to co-create the love story with us and add a beautiful fashion reason to exist.”

The series that began on September 19, will feature a new episode every day till September 23.

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