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Celebrities such as Diljit Dosanjh, Varun Dhawan and Katrina Kaif will also join the fun and are excited to be a part of the biggest denim movement- National Jeans Day

exchange4media Staff 3 days ago

The TVC has been launched with an episode on Koffee with Karan featuring both the brand ambassadors of fbb, Varun Dhawan and Katrina Kaif

exchange4media Staff 27-November-2018

The campaign will display various looks and styles from the brand's latest festive collection exclusively on Instagram

exchange4media Staff 24-October-2018

The CMO spoke about the relevance of traditional medium and the transition of branded content over five years and how it has become sharper

exchange4media Staff 03-October-2018

With the objective of launching fbb’s Pujo collection, Digital Media Agency Social Kinnect coined the term Glam Tram

exchange4media Staff 17-September-2018

The session was chaired by Devendra Deshpande, Head Content Plus, Mindshare

exchange4media Staff 10-September-2018

Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing

Madhuwanti Saha 07-August-2018

The brand has launched ‘Pretty Har Pal’ campaign which is created by DDB Mudra

exchange4media Staff 21-July-2018

fbb also collaborated with celebrities, Priyank Sharma, Aditi Bhatia, Chandan Shetty, and Ritabhari Chakraborty for this campaign

exchange4media Staff 16-July-2018

Owing to his strong following in North India, the campaign has elements of Punjabi music and fashion apparel that is popular in that region.

exchange4media Staff 22-May-2018

The fashion show will be graced by Malaika Arora Khan along with popular actor Kartik Aryan

exchange4media Staff 02-April-2018

With a collection that encompasses a melange of fresh and sharp silhouettes, bright pristine colours and a medley of traditional and contemporary prints, each outfit was made to suit the consumers' desires.

exchange4media Staff 12-March-2018

fbb’s official brand ambassador – Varun Dhawan is putting forth his versatility with his different avatars for ‘All Work, All Play Chinos’

exchange4media Staff 28-September-2017

Created and conceptualised by DDB Mudra West, the fun campaign features kids styled in different outfits for various occasions

exchange4media Staff 16-September-2017

The mandate includes the digital duties of creative strategy and management of the brand’s digital assets

exchange4media Staff 16-March-2017