fbb
fbb fashion love stories

The first-of-its-kind concept brings fashion love stories to life on Instagram stories while allowing the audience to be a part of it

exchange4media Staff Sep 23, 2019 3:29 PM

FBB

The brand’s Instagram community will decide and co-create what happens next in the  PujoPerfect Love Story

exchange4media Staff Sep 20, 2019 4:43 PM

Prachi

At TechManch 2019, Prachi Mohapatra, CMO, FBB, Future Retail, spoke about how ‘hyper-localisation’ & ‘being regional’ led to the growth of Brand FBB

exchange4media Staff Jun 28, 2019 8:25 AM

FBB

Launches ‘Setting You Free’ campaign with brand ambassador actor Varun Dhawan

exchange4media Staff Apr 8, 2019 4:33 PM

FBB campaign

Sarda, Group Head- Digital, Future Group India and Chandni Shah, Co-founder and COO of Social Kinnect talk about FBB's new innovative online campaign

Anjali Thakur Jan 25, 2019 9:24 AM

fbb

Users can go to google assistant and say 'Talk to fbbonline' to interact with the fbb bot

exchange4media Staff Jan 23, 2019 1:26 PM

NationalJeansDay

Celebrities such as Diljit Dosanjh, Varun Dhawan and Katrina Kaif will also join the fun and are excited to be a part of the biggest denim movement- National Jeans Day

exchange4media Staff Dec 16, 2018 9:59 AM

varun dhawan

The TVC has been launched with an episode on Koffee with Karan featuring both the brand ambassadors of fbb, Varun Dhawan and Katrina Kaif

exchange4media Staff Nov 27, 2018 3:38 PM

Social Kinnect fbb

The campaign will display various looks and styles from the brand's latest festive collection exclusively on Instagram

exchange4media Staff Oct 24, 2018 6:15 PM

The CMO spoke about the relevance of traditional medium and the transition of branded content over five years and how it has become sharper

exchange4media Staff Oct 3, 2018 8:55 AM

With the objective of launching fbb’s Pujo collection, Digital Media Agency Social Kinnect coined the term Glam Tram

exchange4media Staff Sep 17, 2018 2:47 PM

The session was chaired by Devendra Deshpande, Head Content Plus, Mindshare

exchange4media Staff Sep 10, 2018 8:56 AM

Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing

Madhuwanti Saha Aug 7, 2018 8:54 AM

The brand has launched ‘Pretty Har Pal’ campaign which is created by DDB Mudra

exchange4media Staff Jul 21, 2018 8:54 AM

fbb logo

fbb also collaborated with celebrities, Priyank Sharma, Aditi Bhatia, Chandan Shetty, and Ritabhari Chakraborty for this campaign

exchange4media Staff Jul 16, 2018 5:42 PM

Diljit Dosanjh fbb

Owing to his strong following in North India, the campaign has elements of Punjabi music and fashion apparel that is popular in that region.

exchange4media Staff May 22, 2018 1:23 PM

The fashion show will be graced by Malaika Arora Khan along with popular actor Kartik Aryan

exchange4media Staff Apr 2, 2018 6:37 PM

With a collection that encompasses a melange of fresh and sharp silhouettes, bright pristine colours and a medley of traditional and contemporary prints, each outfit was made to suit the consumers' desires.

exchange4media Staff Mar 12, 2018 7:04 PM