FB to introduce movie reminder ads & movie showtime ads

The movie reminder ad will allow users to set a reminder on Facebook to alert them when the movie hits the theatres

e4m by exchange4media Staff
Updated: Aug 16, 2019 12:21 PM

Facebook will be launching two new ad units - movie reminder ads and movie showtime ads - as per media reports.

The movie reminder ads will allow users to set a reminder on Facebook for when the movie releases in the theatres. Users have to tap the ‘Interested' button to set the reminder.

The alert notification will also take people to the movie page on Facebook ”to look up showtimes and seamlessly purchase tickets”, a statement issued by the social networking company said.

The movie showtime ads for films have already reached the theatres. "We're also introducing movie showtime ads for films that are already in theatres. Previously, researching showtimes required extra steps and additional searches. Now, when a moviegoer comes across a movie showtime ad, they can tap a 'Get Showtimes' button to go right to the Facebook movie detail page to find out where and when to see the film," Facebook has said.

These ad units are now available for all film studios in the US and UK.

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