Facebook 2018 Year In Review: Festivals, Cricket and support for Kerala connected India

The top moments of this year's Year In Review were determined by gathering a list of the top keywords by volume mentioned in a single day on Facebook between January 1 and November 11, 2018

by exchange4media Staff
Published - Dec 8, 2018 10:00 AM Updated: Dec 8, 2018 10:00 AM
Yearender

Facebook has announced its 2018 Year in Review, highlighting the top ways people came together on the platform to talk about some of the year's key events with their family and friends. This information combines the top single-day moments throughout the year with the top ways the Facebook community used the platform to come together around these moments.


The moments that people discussed most in India in 2018 were:

 

  • Festivals ruled the roost: India set Facebook buzzing on festivals in 2018 with Krishna Janmashtami, Eid al-Adha, Thai Pongal, Navratri driving the most conversations on the platform, as Indians took to Facebook to celebrate the biggest of occasions with their friends and family.
  • Community Connect: The community came together on Facebook to lend support and offer help as Kerala was affected by torrential floods. Facebook features such as Safety Check tool, Live, creating Page, and raising funds enabled people to reach to their near and dear ones, seeking help and informing of their safety.
  • Bereavement: The demise of Atal Bihari Vajpayee, former Prime Minister of India was a reminder of impact that his leadership had in serving the nation with many Indians expressing their sadness, but also sharing tributes by sharing his poetry and inspiring stories of his life.
  • Sports bring India together: Nothing unites India like sport does and 2018 was a year that saw a flurry of high octane, exciting, global sporting events.
    • Cricket continued to rule to hearts of Indian sports fans on Facebook as it was one of the most popular topics driving conversations on the platform.
    • Millions of Indian football fans also came together to support their favourite teams and players as FIFA Football World Cup 2018 showcased the best in class footballing action and talent to fans worldwide.

 

Globally the events that were most talked about on FB were:

 

  • International Women’s Day: For the second year in a row, International Women’s Day on March 8 was the #1 most talked about moment of the year. But in 2018, IWD conversation was about more than the day itself. Women and men around the world discussed a wide range of topics, issues and causes related to women.
  • March for Our Lives: Survivors of the violence in Parkland, Florida announced the March for Our Lives movement on February 18, which drove conversation and action around the world. Over the next month, more than 1 million people showed interest in attending a Facebook Event for March for Our Lives, and more than $2.5 million was raised through Facebook Fundraisers.
  • Civic Engagement: The Brazilian Presidential Election on October 7 and the US Midterm Elections on November 6 were top moments for conversation about voting and elections.
  • World Cup: More than 383 million soccer fans from around the world took to Facebook to cheer on their favorite teams through 2.3 billion posts, comments, reactions and shares. France’s World Cup victory on July 15 and England’s Semi-Final match against Croatia on July 11 were two of the top most-discussed moments of the year.
  • Super Bowl 52: The Philadelphia Eagles secured their first Super Bowl win against the New England Patriots on February 4. More than 62 million people turned to Facebook following Tom Brady’s incomplete Hail Mary pass at the end of the game, and Justin Timberlake’s halftime performance paying tribute to Prince.
  • The Royal Wedding: The much-anticipated nuptials between Prince Harry and Meghan Markle on May 19 connected 42 million people on Facebook who about posted about the ceremony, the newlyweds, and the pomp and circumstance.
  • Nelson Mandela 100: July 18 marked 100 years since Nelson Mandela was born, and millions of people came to Facebook to celebrate Mandela’s life of dedication to human rights and social justice.
  • Keeping Legacies Alive: The world lost many influential and inspirational people in 2018. From musical icons Aretha Franklin, Avicii, and Dolores O’Riordan of The Cranberries, to scientific visionaries like Stephen Hawking, influential storytellers like Anthony Bourdain and Hollywood stars like Burt Reynolds. People around the world shared millions of posts on Facebook to memorialize the global impact and work of these individuals.

The top moments of this year's Year In Review were determined by gathering a list of the top keywords by volume mentioned in a single day on Facebook between January 1 and November 11, 2018. To identify which topics were unique to 2018, Facebook compared these keywords to the previous year's maximum single-day volume. This means that keywords like Mother's Day and Halloween, which typically represent the top moments every year, do not repeatedly appear at the top of the list.

 

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