Experion Group assigns digital media mandate to DDB MudraMax

Experion met some of the top agencies before choosing DDB MudraMax to handle the business. The client will be handled out of the agency’s office in Delhi

e4m by exchange4media Staff
Updated: Aug 30, 2013 7:34 AM
Experion Group assigns digital media mandate to DDB MudraMax

DDB MudraMax has won the digital media mandate for Experion Group. The client will be handled out of the DDB MudraMax office in Delhi.

Experion is a 100 per cent FDI-funded real estate developer backed by Experion Holding, Singapore, the real estate investing arm of the $2.5 billion AT Holdings Group of Companies.

On choosing DDB MudraMax, Rishi Raj Sethi, Senior Manager, Marketing, Experion Developers said, “We met some of the top agencies before we chose DDB MudraMax. We liked their creative inputs and media strategy. Having found the category to be highly competitive, we found it to be one where a lot is possible with the digital medium and DDB MudraMax provided us with insights that showcased their expertise in this segment.”

Commenting on the win, Anwesh Bose, Senior, Vice President & Head, DDB MudraMax Media, Delhi said, “It is always delightful to be recognised and rewarded, especially when our approach of business driven solutions for clients is finding resonance in this win. It’s a challenging responsibility that we have of creating value in a very busy category and we look forward to make a favourable and tangible difference for Experion.” 

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