Digitas India helps Samsung blur the lines between work & play

Digitas India created an active branding idea – ‘Tabbing’ – to help Samsung Galaxy Tab stand out for something more than just a product with great features. A case study on how this concept helped Samsung to instantly connect with their target audience across multiple touchpoints.

e4m by exchange4media Staff
Published: Jul 27, 2011 9:40 AM  | 1 min read
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Digitas India helps Samsung blur the lines between work & play
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Digitas India created an active branding idea – ‘Tabbing’ – to help Samsung Galaxy Tab stand out for something more than just a product with great features. A case study on how this concept helped Samsung to instantly connect with their target audience across multiple touchpoints.

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Published On: Jul 27, 2011 9:40 AM 
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