Date with Data: WPP India to host data summit on October 16

The ‘Date with Data’ summit will decode how to drive success in today’s market by leveraging consumer, marketing and communication data.

e4m by exchange4media Staff
Updated: Sep 19, 2018 12:38 PM

WPP India, alongside WPP’s Data Alliance, will host ‘Date with Data’, a first-ever data summit on October 16, 2018 at the ISDI- WPP School of Communication in Mumbai. The one-day summit will bring together WPP leaders, partners and clients to discuss how to drive success in today’s market by leveraging consumer, marketing and communication data.

The summit will serve as a platform to discuss the current and future state of the global data landscape with a specific emphasis on India. Each session throughout the event will have content that showcases and analyses the impact of data on understanding consumers and how to create positive ROIs for clients and growing businesses.

Talking about the conference, CVL Srinivas, WPP India Country Manager, said, “We are excited to bring this summit to the market at a time where rapid developments in data and technology are causing shifts in consumer behaviours and content consumption.” 

“This summit will provide a learning experience for our agencies, partners and brands; to enable further innovation, collaboration and growth. By looking ahead to future challenges together, we can push for and create new successes for our industry and partners alike,” Srinivas added.

The day will begin with various curated masterclasses probing WPP and partner concepts, products and capabilities. Through afternoon panel discussions, participants will explore how data can decode consumer insights, bridge the gap between commerce and e-commerce, execute effective audience planning as well as inspire creative designers, content creators and social media experts to remain relevant to audiences using data.

Anas Ghazi, CEO of WPP’s Data Alliance, said, “The emerging Indian consumer is culturally rich and digitally savvy. They desire authenticity and are aspirational. They watch ‘Dhadak’, listen to Lady Gaga, debate politics - all while doing Drake’s Keke Challenge.”

“’Date with Data’ uncovers opportunities for us to leverage our arsenal of data-driven capabilities, helping brands demystify and connect with a complex audience, in a way that is real, lasting, and scalable,” Ghazi said.

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