Crosshairs Communication bags PR & SM mandate for Deutsche Bank Urban Age Award 2014
The travelling award worth Rs 48 lakh was set up to recognise creative solutions to the problems and opportunities that face more than half the world’s population now living in cities
Published - 03-July-2014
Public Relations and Social Media Agency Crosshairs Communication has bagged PR & SM mandate for Deutsche bank’s prestigious Urban Age Award 2014. Alfred Herrhausen Society, the international forum of Deutsche Bank along with LSE Cities has announced the seventh Deutsche Bank Urban Age Award, which felicitates exemplary projects that aspire to improve the quality of life and urban environment.
Crosshairs Communication will undertake the responsibility to promote the Deutsche bank URBAN AGE Award 2014 announced for Delhi this year amongst the relevant target audience.
The travelling award worth USD 100 000 (INR 48 lakh) was first launched in 2007 in Mumbai, and travelled to other international locations subsequently. The award was set-up to recognise and celebrate creative solutions to the problems and opportunities that face more than half the world’s population now living in cities. The award focuses on projects that utilise partnerships to benefit communities and local residents by improving their urban environments. It seeks to encourage citizens, policy-makers, private business and non-governmental organisations to take a proactive role in creating shared responsibilities for the cities of the 21st century – mankind’s first truly ‘urban’ age. DBUA is all about community building, and the best way today is connecting with your community over social.
“At Crosshairs we have always strived to work towards spreading our clients vision to the wide spectrum of the society. As an agency we have always tried to deliver more than what is expected from us. With the opportunity to work with Urban Age Awards, we strive to acknowledge the winner who truly deserves the award,” said Crosshairs Communication MD Stuti Jalan.
The award is adjudicated by an independent jury following an open call for applications. The call for applications for the Delhi Award opens on 29th May and closes on 15th August 2014. The jury will be announced shortly.