Criteo comes up with new solution to increase engagement in campaigns

The launch expands Criteo’s portfolio and provides over 300 in-market audiences that retailers and brands can tap into

e4m by exchange4media Staff
Updated: Mar 20, 2020 1:09 PM

Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, has announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increase website traffic.

The launch expands Criteo’s portfolio beyond lower-funnel retargeting and includes over 300 in-market audiences that retailers and brands can tap into.

According to Criteo data, an average user will spend up to four weeks deciding on the right brand for their needs, and 73% of people are willing to consider a completely new brand during their decision-making process.

Criteo now allows marketers to take advantage of this significant opportunity. With real-time, first-party data and Criteo’s AI Engine, marketers can reach and engage with users at the precise moment that they are ready and willing to discover new brands.

Karsten Weide, Program Vice President, Media & Entertainment at IDC said, “There is a huge opportunity for programmatic vendors, but especially for those that are big in retargeting, such as Criteo, to branch out from performance marketing to upper-funnel brand campaigns designed to drive consideration. IDC estimates almost half of all digital ad spend in the U.S. was brand-related in 2019, a $70B potential of which large parts are untapped by vendors previously focused on direct-response advertising.”

“We are glad to announce our new Traffic Generation solution in India, catering to the demands of retailers and brands who want to engage with new audiences. We’ve witnessed an upsurge in the market, according to new Criteo data that 1 in 5 APAC shoppers say retailer and brand websites have become more influential in their purchase decisions over the last two years, and that their websites are now more likely to be a shopper’s first stop than Google,” said Kenneth Pao, Executive Managing Director, Asia-Pacific, Criteo.

“This launch is an exciting shift for Criteo, who has already perfected conversion retargeting, and is now allowing marketers to focus on driving real brand results higher in the purchase lifecycle.”

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