Branded Entertainment Content Studio, Katha Pictures, Launched

Filmmaker Suparn S Varma and Anshu Patni have founded this new studio starting with Beardo brand

e4m by exchange4media Staff
Published: Aug 13, 2018 1:40 PM  | 2 min read

With a growing need of visual storytelling across platforms, writer and director Suparn S Varma and Anshu Patni have co-founded Katha Pictures. Headquartered out of Mumbai, this content Studio aims to fill the void of creating entertaining content while using insight based communication for brands. Varma and Patni previously led television and branded content business at Kwan Entertainment.

India's branded entertainment content market is expected to touch $1.6 billion in revenue by 2022, according to recent reports. The studio aims to deliver stories that matter to a new generation of digital consumers.

Suparn S Varma says, “The idea is to work closely with Brands and Creative agencies to understand their needs and produce branded entertainment content. The endeavor is to bring actual storytellers into this world and bring their stories to the market. It was a natural evolution to be responsive to this demand; the new changing world of digital consumers.”

One of the first briefs that Katha Pictures has worked on is for the men’s grooming company Beardo.

Elaborating further on their company, Anshu Patni says, “Audience these days has a plethora of options to watch, holding their attention and creating recall is a challenge every brand is facing these days and that’s where we come in. Having worked on different formats of storytelling through branded shows, television properties, IPs and with actors, musicians, content creators, we saw a lacuna that could be bridged. We strive to give all brands and agencies that partner with us, stories which bring out their desired message in the most entertaining way possible.”

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