Anmol ropes in Social Beat to expand brand presence on digital platforms
As per the mandate, Social Beat will manage the entire digital communication across various product verticals of the brand
Published - 25-April-2019
Biscuit brand Anmol Industries Ltd has partnered with digital marketing agency Social Beat to build a strong brand through the digital platform.
As per the mandate, Social Beat will manage the entire digital communication across various product verticals of the brand. Leveraging digital is an important component of Anmol’s progressive efforts to diversify their product portfolio and brand visibility in the whole of India.
Ankit Choudary, Director of Anmol Industries said, “In a scenario where people live and breathe on digital platforms, it is important for us to partner with a digital agency to convey brand stories that are highly creative and engaging with the audience. With the help of young and vibrant team at Social Beat, we are confident that we can scale up new heights using innovative digital marketing solutions using vernacular and video as key elements.”
While Anmol is a household brand in the North and East of India, the company is planning to expand their presence to the South and West of India as well. In order to develop a connection with this diverse audience, Anmol is working with Social Beat to develop a robust vernacular strategy. Using this approach, they plan to uplift their nationwide brand presence.
Commenting on the digital initiatives for Anmol Industries, Vikas Chawla, Co-Founder of Social Beat said, “With an expertise spanning over 25 years, Anmol is an iconic brand in the FMCG industry and we are glad to be associated with them in their digital journey. The first initiative has been to launch a vibrant website with the help of some micro-interaction design elements. This revamped website will be critical in communicating Anmol’s brand image to audiences and in attracting new dealers to expand its distribution. Going forward we will be having a robust vernacular digital strategy to help build the brand in new markets.”
To keep up with the cricket fever of the ongoing IPL games, Anmol recently launched a campaign called ‘Indian Biscuit League’ on Anmol’s major social media platforms. This campaign was a hit among all youngsters, garnering high engagement among their target audience.