Amitabh Bachchan unveils STEPapp to revolutionize K-12 education with gamification

As STEP stands for Student Talent Enhancement Program, it provides scholarships for students ranging from Rs 10,000 to Rs 1 crore. The scholarship pool is at a humongous Rs 50 crore

e4m by exchange4media Staff
Updated: Dec 2, 2019 6:34 PM

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Amitabh Bachchan unveils STEPapp

Amitabh Bachchan gave a clarion call of ‘Apna Kal Khud Banao’ to students as India's first-of-its-kind gamified learning Ed-Tech app, STEPapp was unveiled with an aim to revolutionize K-12 education in the country.

STEPapp was unveiled in Mumbai by Praveen Tyagi, MD, PACE IIT & Medical and Founder CEO, Eduisfun Technologies, in the presence of distinguished academicians and corporate honchos - Manisha Verma (IAS, Principal Secretary, Tribal Development Department, Government of Maharashtra), Sainath Durge (BMC Education Committee Member, MCGM), Brian D. Seymour (Principal, G D Somani School, Cuffe Parade), Jyoti Gupta (Principal and Head K12 – DPS), Ramakrishnan Ramamurthi (Chief Executive, Polycab India), Ashish Katta (MD, iCollege Group), Vineet Rai (iCollege Group), Sanjeev Tyagi (IPS Officer, SSP Bijnor), Vijay Raaz (actor), Sandeep Singhal (B.Tech IIT Roorkee), Chief Business Officer of EduisFun Technologies, Corporate icon, Deepak Parekh (Chairman, HDFC Group) and advertising icon, Piyush Pandey (Chief Creative Officer Worldwide and Executive Chairman, India, Ogilvy Group) shared their views on video.

STEPapp will launch many other apps in the future to gamify education and introduce new ways to learn. STEPapp comes from the IITian’s PACE family, a group that has 20 years of experience in creating success stories for kids, some of whom are now change-makers at leading companies across the world. It is this experience, which makes STEPapp confident about the learning methodology it is introducing to revolutionize the K-12 education in India.

STEP Scholar is the scholarship program that gives an opportunity of a lifetime for students to build their own future, with scholarships ranging from Rs. 10,000 to Rs. 1 crore from a total pool of Rs. 50 crore. As an introductory offer, the first 1 lakh students of each grade will receive STEP Learn (worth Rs. 5,000) gratis for their current grade. In addition to the big scholarships, students can also win the next grade’s STEP Learn free basis for their performance.

Praveen Tyagi, Founder & CEO, Eduisfun Technologies Pvt. Ltd., said, “STEPapp redefines Ed-Tech in India by giving children universal access and a level playing field by leveraging gamified learning, story-telling, scholarships and benefits for all stakeholders such as parents, teachers and education policymakers. Accessible to every child in the country, anytime and anywhere, STEPapp inspires students, engages parents and empowers educators, to ensure that students achieve their full potential. Our Student Talent Enhancement Program (S.T.E.P.) will help create a bank of meritorious children, who will be the assets and future of our country.”

He added, "STEPapp has 4 Aces – it is Accessible, Affordable, Adaptive and Attractive for those who want to build their own future. STEPapp's Board syllabus is mapped to the curriculum of school boards such as ICSE and CBSE. Students can get conceptual clarity in a fun way, and their speed and accuracy are gauged. Parents and teachers get detailed reports of the student's progress, strengths and weaknesses via SMS-email on a real-time basis. STEPapp will make every child reach their fullest potential and convert them into a national asset who contributes to a better country and planet.”

STEPapp has several prominent strategic alliance partners such as YES Bank as a banking partner, PACE as knowledge partner, PayTM and iCollege as strategic alliance partners. STEPapp is energized by 400+ IITians and Doctors from PACE IIT & Medical Entrance Coaching.

Amitabh Bachchan said, “The future of our country lies in the education of our children. Praveen Tyagi's STEPapp has made learning interesting and rewarding for students. Teaching children through games is an innovative step. My best wishes are with Tyagi's team comprising 400 IITians, who have helped create an innovation like STEPapp.”

Deepak Parekh, Chairman, HDFC Group, said, “India has tremendous growth and one of the prerequisites to achieve this kind of growth is education. We have to make education acceptable and enjoyable for students by transforming teaching. The entire education system has to change towards storytelling and gamified learning. One more interesting way is to induce competitiveness in the game form where students compete with each other to solve the puzzle in a quick time and then the winners get prizes or recognition. I wish Eduisfun and Praveen Tyagi best of luck in their endeavours.”

Piyush Pandey, Chief Creative Officer Worldwide and Executive Chairman, India, Ogilvy Group, said, “Along with Amitabh Bachchan, I am privileged and honoured to be part of the fantastic journey of a lifetime that Praveen Tyagi has embarked upon with STEPapp. I grew up in a middle-class household with 9 siblings but our father gave us three things - education, exposure, and opportunity. India has a fantastic tradition of good teachers, but we are unfortunate that these teachers are not sufficient to cater to a large number of students. In many parts of India, bright students have to make a hard choice between the pen and the Parivar (family). STEPapp’s Student Talent Enhancement Program is a fantastic way of gamified education - inexpensive, friendly and futuristic."

STEPapp has been successfully implemented in 16 Eklavya Model Residential Schools run by The Tribal Development Department under the Maharashtra Government. All Andheri Municipal Corporation Schools will run the STEPapp after running a trial with the students.


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