ALTBalaji partners with women-only social network SHEROES

With the association the OTT platform aims to celebrate strong women-oriented narratives through conversations and campaigns

by exchange4media Staff
Published - Jul 17, 2019 6:21 PM Updated: Jul 17, 2019 6:21 PM
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ALTBalaji has partnered with women-only social network SHEROES, to grow its engagement with women content consumers who form 55 percent of its viewership.

OTT platform has always portrayed strong empowered women with female protagonists breaking barriers and setting new benchmarks in shows like ‘DEV DD’, ‘Kehne Ko Humsafar Hain’, ‘Tests Case’ and ‘Haq Se’.

Through this partnership with SHEROES, ALTBalaji aims to celebrate strong women-oriented narratives through conversations and campaigns that encourage the female audience to discover fresh, engaging content. SHEROES members will also have access to exclusive deals from the streaming platform, including discounts on ALTBalaji’s yearly subscription.

Speaking about the partnership, Nachiket Pantvaidya, CEO ALTBalaji and Group COO, Balaji Telefilms, said, “ALTBalaji’s legacy of entertaining the masses through strong women-centric shows is well-known and our collaboration with SHEROES further reinforces our relationship with our audiences.  We truly believe that this partnership is an innovative opportunity, which goes beyond simple customer acquisition and aims to develop a stronger emotional connect with our audiences.”

In addition to the integration, ALTBalaji has launched a SHEROES profile through which the platform engages with the community’s members, creating visibility for offers, promotions, new launches and triggering conversations around its programming in relevant SHEROES communities.

ALTBalaji will host exciting challenges and polls and explore meaningful engagement with a growing pan-India women audience via their SHEROES profile. Also, in the pipeline are features like champions and community chats with the cast of the originals and an ALTBalaji featured community on SHEROES platform. 

Sairee Chahal, Founder, CEO, SHEROES, said, "ALTBalaji has been the definitive content producer resonating with the diverse aspirations and interests of 15 million SHEROES members spread across geographies. Our members engage in multiple vernacular languages, around everything from entertainment, fashion and careers to finance and health. ALTBalaji’s programming has socially relevant themes that connect to the everyday lives of the SHEROES audience.”

 

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