After stammering comedian, Nescafe India launches struggling cartoonist ad

The ad shows a cartoonist's determination to keep pursuing his dream against all odds - with a hot cup of Nescafe as his partner

e4m by Sarmistha Neogy
Updated: Sep 8, 2015 10:24 AM
After stammering comedian, Nescafe India launches struggling cartoonist ad

Last year, Nescafe India managed to touch the right chords through its hugely popular ad which showcased the struggles of a stammering stand-up comedian. It was an emotional story of how he overcame rejections in life. While, the world rejected him as a comedian, he kept at it and turned his weakness into his strength. In the same lines, Nescafe India is back with a new communication which harps on the emotional factor to talk about the struggles in the life of a cartoonist. The film has been conceptualised by McCann and it is produced by Breathless Films.

The ad talks about a cartoonist’s determination to keep going against all odds with - a hot cup of Nescafe as his partner. The online video is using the hashtag #ItAllStarts to engage with its users. The ad which was uploaded on YouTube on September 4 has got around 9 lakh views in a span of 3 days.

Click here to watch the ad:

Cartoonist:

Comedian:

https://www.youtube.com/watch?v=u1whG-9BjsQ

On Twitter, there are conversations going on and people are sharing the ad using the hashtag.

Below is an excerpt of few of the conversations on Twitter:

 

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