While OTT content is gaining traction in India, YouTube & Facebook alone account for 42% & 47% of overall videos consumed online. And, FB has now increased its video

Ruhail Amin Jun 15, 2017 7:20 AM

Netflix’s plans include engaging local viewers with local content

Akshata R Murthy May 18, 2017 8:10 AM

The app called Pink Samaritan is focused on uniting Bengalureans for women’s safety

exchange4media Staff Mar 17, 2017 11:09 AM

Vijay Shekhar Sharma, Founder and CEO, Paytm, said the proposed e-commerce venture, which will be backed by the Chinese e-commerce giant Alibaba, will open a new window of opportunity for the company in international trade

Ruhail Amin Feb 10, 2017 8:04 AM

How OTT players are deploying their marketing strategy with respect to their brand messaging and building, original programming and loosening their purse strings for same

Madhuwanti Saha Feb 1, 2017 8:44 AM

The mandate involves full service digital business for its India operations, and will see Indigo iStrat handle digital creative and media duties along with its social media presence

exchange4media Staff Aug 10, 2016 7:39 AM

Conceptualised by Point of View Brandcom India Pvt. Ltd. (POV), the brand campaign covers a TVC, Print, Out-of-Home, Digital & Social mediums

exchange4media Staff Mar 19, 2016 8:03 AM

Facebook’s Kirthiga Reddy and Marico’s Anuradha Aggarwal discussed the future of digital advertising at the recently held 10th Indian Digital Summit

Vernika Awal Feb 20, 2016 8:53 AM

Rajan Anandan, Managing Director, Google, South-East Asia spoke about 'Building for the Next Billion' and the challenges India faces in the digital domain at the 10th Digital Summit organised by IAMAI in New Delhi

Vernika Awal Feb 11, 2016 8:00 AM

The ad shows a cartoonist's determination to keep pursuing his dream against all odds - with a hot cup of Nescafe as his partner

Sarmistha Neogy Sep 8, 2015 10:24 AM

As the number of devices increases, recent trends suggest that we will only see mobile become more integral to business. Companies that make their inventories easy to browse

Ankur Singh Apr 9, 2015 9:01 AM

Kellogg's Cornflakes has launched a series of digital films under the campaign 'Kellogg's Wale Guptaji Ki Family' to highlight easy-to-make breakfast recipes. Experts believe

Sarmistha Neogy Apr 8, 2015 9:38 AM

After spending nearly Rs 750-1,150 crore on advertising in 2014, the e-commerce industry is expected to continue the trend in 2015 with a projected increase of 20-30%

Abhinn Shreshtha Mar 4, 2015 8:22 AM

Ahead of the Union Budget 2015, e-commerce players share their views on some of the more pressing needs of the industry, such as GST, tax clarifications and FDI

Abhinn Shreshtha Feb 26, 2015 8:58 AM

Alibaba might be on the verge of making its first significant investment in India if media reports are to be believed. The target-One97 Communications, which owns mobile payment platform Paytm

Abhinn Shreshtha Jan 23, 2015 9:20 AM

The Zipdial acquisition will fuel user growth in India and emerging economies while creating better understanding of mobile users, says Twitter

Abhinn Shreshtha Jan 21, 2015 8:45 AM

The online shopping trend is set to scale greater heights in coming years; even business veterans like Ratan Tata and Azim Premji could not resist jumping the bandwagon to be

Gaurav Sood Jan 19, 2015 10:02 AM

20th Century Fox has turned to LinkedIn to promote its upcoming film; 'Taken 3'. Though it might not get it the kind of reach that other platforms do, it is an interesting

Abhinn Shreshtha Dec 24, 2014 8:10 AM

E-retailers in India have been playing a volume game rather than having a strictly profit-driven outlook, but this may be set to change

Abhinn Shreshtha Dec 23, 2014 9:35 AM

GOSF partners see traffic & sales jump 4 to 5 times more than an average day

Abhinn Shreshtha Dec 12, 2014 8:00 AM