As consumers move between television, CTV, YouTube, Instagram, mobile and the open web, marketers are questioning whether impressions and reach are st...
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From impressions to attention, marketers rethink what makes an ad work
The case for FAST: Regional television’s next prime-time opportunity
Guest Column: Ravalnath Joshi, Business Head of Aidem Ventures, makes the case for Free Ad-Supported Television as regional broadcasters’ fastest rout...
FAST emerges as India’s largest untapped CTV ad inventory: WPP Media-The Trade Desk
The report, The Connected TV Era: India’s New Prime Time, finds that one-third of CTV viewers are already aware of FAST, while one in five is watching...
India’s CTV audience hits 207 million as rural viewing doubles, reshaping TV advertising
FAST viewers also spend more time on CTV overall, averaging 3.4 hours a day compared with 2.9 hours across the entire CTV audience
Marketers say instinct still wins the breakthrough, even in the age of AI
At e4m TechManch 2026, brand heads discussed that while algorithms can optimise speed, efficiency & scale, breakthrough ideas, emotional resonance & b...
AI Insights
AI
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Growth in CTV Audience. The CTV audience in India has reached 207 million, with a notable increase in rural viewership, presenting new advertising opportunities for Xiaomi.
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Adaptation to Advertising Trends. Xiaomi is reassessing its advertising strategies in light of changing consumer behaviors and the effectiveness of various platforms.
FAQs
AI
Xiaomi is focusing on adapting its advertising strategies to align with changing consumer behaviors and the effectiveness of various platforms.
Xiaomi is exploring opportunities within the growing CTV market, which has seen significant audience growth and engagement.
Recent trends include the shift towards Free Ad-Supported Television (FAST) and the increasing importance of emotional resonance in advertising.
The growth of the CTV audience presents new advertising opportunities and potential revenue streams for Xiaomi as consumer engagement increases.
Xiaomi acknowledges that while AI can optimize advertising processes, breakthrough ideas and brand memorability still rely on human intuition.
AI-assisted summary, reviewed by our newsroom
AI
Xiaomi continues to adapt to the evolving advertising landscape in India, focusing on the effectiveness of its marketing strategies across various platforms. The company is also exploring opportunities within the growing Connected TV (CTV) market, which has seen significant audience growth and engagement in recent months.
Key Executives
2 People
LJ
Lei Jun
Founder & CEO
MK
Manu Kumar Jain
Global VP