Rathnam has been associated with Xiaomi India for nearly six years
Xiaomi
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Latest News
8 Articles
Saju Rathnam elevated to Director at Xiaomi India
Xiaomi India elevates Ruchita Sharma to Senior Media Marketing Manager
Ruchita Sharma will be leading media and growth marketing strategy across Xiaomi, Redmi, and POCO product lines
Ahead of Apple event, Chinese smartphone makers unveil new foldables
Apple is expected to unveil its first foldable iPhone at its September 9 event
From impressions to attention, marketers rethink what makes an ad work
As consumers move between television, CTV, YouTube, Instagram, mobile and the open web, marketers are questioning whether impressions and reach are st...
The case for FAST: Regional television’s next prime-time opportunity
Guest Column: Ravalnath Joshi, Business Head of Aidem Ventures, makes the case for Free Ad-Supported Television as regional broadcasters’ fastest rout...
FAST emerges as India’s largest untapped CTV ad inventory: WPP Media-The Trade Desk
The report, The Connected TV Era: India’s New Prime Time, finds that one-third of CTV viewers are already aware of FAST, while one in five is watching...
India’s CTV audience hits 207 million as rural viewing doubles, reshaping TV advertising
FAST viewers also spend more time on CTV overall, averaging 3.4 hours a day compared with 2.9 hours across the entire CTV audience
Marketers say instinct still wins the breakthrough, even in the age of AI
At e4m TechManch 2026, brand heads discussed that while algorithms can optimise speed, efficiency & scale, breakthrough ideas, emotional resonance & b...
Leadership Timeline
2 Updates
Oct 2023
Latest
Ruchita Sharma — Senior Media Marketing Manager (appointment)
Ruchita Sharma has joined Xiaomi India as Senior Media Marketing Manager, leading media and growth marketing strategy.
Oct 2023
Saju Rathnam — Director (appointment)
Saju Rathnam has been promoted to Director at Xiaomi India.
AI Insights
AI
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Leadership Elevation. Xiaomi India has made significant leadership changes by promoting Saju Rathnam and Ruchita Sharma, which reflects its commitment to strengthening its marketing and media strategies.
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Focus on Growth Marketing. The appointment of Ruchita Sharma as Senior Media Marketing Manager highlights Xiaomi's focus on growth marketing strategies for its diverse product lines, including Xiaomi, Redmi, and POCO.
FAQs
AI
Saju Rathnam has been elevated to the position of Director at Xiaomi India.
Ruchita Sharma will lead media and growth marketing strategy across Xiaomi, Redmi, and POCO product lines.
Saju Rathnam has been associated with Xiaomi India for nearly six years.
The leadership changes are aimed at enhancing marketing strategies and adapting to a competitive market landscape.
Ruchita Sharma will oversee the media and growth marketing strategy for Xiaomi, Redmi, and POCO.
AI-assisted summary, reviewed by our newsroom
AI
Xiaomi India has recently elevated Saju Rathnam to Director and Ruchita Sharma to Senior Media Marketing Manager, indicating a strategic focus on enhancing leadership in media and growth marketing across its product lines. This move comes as the competitive landscape heats up with the anticipated launch of new foldable devices from Apple and other smartphone makers.
Key Executives
2 People
SR
Saju Rathnam
Director
RS
Ruchita Sharma
Senior Media Marketing Manager