Truecaller's Director of Product Management says 99% of bid requests go unanswered and urges publishers to build intelligence into bidding, auctions a...
Truecaller
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Articles
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Awards
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Events
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People
Latest News
12 Articles
Athul Prabhu: Programmatic’s next value creator is the intelligent supply side
Geetanjali Sachwani recognised at Truecaller Ads Pitch BFSI Marketer Awards 2026
Geetanjali Sachwani serves as the Vice President and Head of Marketing, Franklin Templeton Asset Management (India) Pvt. Ltd.
Ashish Pawar wins recognition at Truecaller Ads Pitch BFSI Marketer Awards 2026
Ashish Pawar currently serves as the Chief Marketing Officer at Tata Asset Management
ICICI Lombard's Sheena Kapoor honoured at Truecaller Ads Pitch BFSI Marketer Awards 2026
Sheena Kapoor serves as the Head Marketing, Corporate Communications & CSR at ICICI Lombard
Pooja Menon awarded at Truecaller Ads Pitch BFSI Marketer Awards 2026
Pooja Menon serves as the Head - Marketing at Aditya Birla Health Insurance
Abhinav Iyer honoured at Truecaller Ads Pitch BFSI Marketer Awards 2026
Abhinav Iyer currently serves as the Chief General Manager – Marketing & Strategy for The Muthoot Group and Muthoot Finance
Truecaller Ads Pitch BFSI Marketer Awards 2026 honours leaders driving marketing impact
The awards celebrate the achievements of marketing leaders in the BFSI sector for their vision, leadership and outstanding work
Digital ad inventory has exploded. Where does that leave news publishers?
As digital platforms multiply and capture more of consumers’ time, news publishers are being pushed to rethink an advertising model built around inven...
AI can deliver scale, but human insight will build brand love: Marketing leaders
At e4m Pitch CMO Summit, industry leaders discussed why cultural intelligence, emotion and trust must remain central to AI-powered marketing
‘The next evolution of advertising will be shaped by what consumers choose to tell brands’
Hemant Arora, VP & Global Head, Truecaller Ads Business, explains the concept behind Truecaller Pulse and more
Truecaller Ads launches 'Truecaller Pulse'
A new category of consumer intelligence that turns real-time declared choice into activation-ready audiences, at a scale few platforms can match
Brands no longer own consumers. Trust is the only lasting advantage, say top marketers
At e4m TechManch 2026, marketing leaders from Reliance Retail, Sintex, DLF, Cipla Health, Digital Turbine and Truecaller debated how consumer relation...
Campaigns, Awards & Events
Truecaller Ads Pitch BFSI Marketer Awards 2026
Jan 2026
The awards recognise marketing leaders who have made a mark through innovative strategies, strong brand-buildi...
Truecaller Ads Pitch BFSI Marketer Awards 2026
Jan 2026
The awards recognise marketing leaders who have made a mark through innovative strategies, strong brand-buildi...
Truecaller Ads Pitch BFSI Marketer Awards 2026
Jan 2026
Pooja Menon awarded for her contribution to marketing and brand-building in the BFSI sector.
Truecaller Ads Pitch BFSI Marketer Awards 2026
Jan 2026
Honouring leaders driving marketing impact in the BFSI sector.
Truecaller Ads Pitch BFSI Marketer Awards 2026
Jan 2026
Geetanjali Sachwani recognised for her contribution to the marketing and brand-building landscape within the B...
Truecaller Ads Pitch BFSI Marketer Awards 2026
Jan 2026
Ashish Pawar wins recognition at the Truecaller Ads Pitch BFSI Marketer Awards 2026, recognising his contribut...
AI Insights
AI
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Advocacy for Intelligent Bidding. Truecaller emphasizes the need for publishers to integrate intelligence into their bidding and auction processes, highlighting that 99% of bid requests currently go unanswered.
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Recognition of Marketing Leaders. Truecaller hosted the Ads Pitch BFSI Marketer Awards 2026, celebrating significant contributions and leadership in the BFSI marketing sector.
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Focus on Consumer Insights. Truecaller is exploring how consumer choices can shape the future of advertising, as discussed by its VP & Global Head of Ads Business, Hemant Arora.
FAQs
AI
Truecaller is primarily known for its caller identification and spam blocking services.
Truecaller hosted the Ads Pitch BFSI Marketer Awards 2026 to recognize marketing leaders in the BFSI sector.
Hemant Arora is the VP & Global Head of Truecaller Ads Business.
Truecaller Pulse is a concept discussed by the company that focuses on understanding consumer preferences to enhance advertising effectiveness.
According to Truecaller, 99% of bid requests currently go unanswered.
AI-assisted summary, reviewed by our newsroom
AI
Truecaller is actively engaging in the advertising sector, particularly through its recognition of marketing leaders at the Truecaller Ads Pitch BFSI Marketer Awards 2026. The company is also focusing on enhancing programmatic advertising by advocating for intelligent bidding and auction processes to improve outcomes for publishers.
Key Executives
1 People
HA
Hemant Arora
VP & Global Head, Truecaller Ads Business