Hemant Arora, VP & Global Head, Truecaller Ads Business, explains the concept behind Truecaller Pulse and more
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‘The next evolution of advertising will be shaped by what consumers choose to tell brands’
Truecaller Ads launches 'Truecaller Pulse'
A new category of consumer intelligence that turns real-time declared choice into activation-ready audiences, at a scale few platforms can match
Brands no longer own consumers. Trust is the only lasting advantage, say top marketers
At e4m TechManch 2026, marketing leaders from Reliance Retail, Sintex, DLF, Cipla Health, Digital Turbine and Truecaller debated how consumer relation...
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Launch of Truecaller Pulse. Truecaller has introduced 'Truecaller Pulse', which focuses on consumer intelligence and aims to create activation-ready audiences based on real-time consumer choices.
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Shift in Brand-Consumer Dynamics. The discussions at e4m TechManch 2026 highlighted a significant shift in the relationship between brands and consumers, emphasizing that brands no longer own consumers and that trust is crucial.
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Truecaller Pulse is a new consumer intelligence tool launched by Truecaller that turns real-time declared consumer choices into actionable audience insights.
It allows brands to engage with activation-ready audiences at a scale that few platforms can match, enhancing their advertising effectiveness.
Recent discussions indicate that brands no longer own consumers, and trust has become a key factor in maintaining consumer relationships.
Hemant Arora is the VP & Global Head of Truecaller Ads Business, who has been vocal about the evolution of advertising and consumer engagement.
Marketing leaders discussed the changing dynamics of consumer relationships and the importance of trust in brand strategies.