With no clear metric to track every rupee spent, healthcare marketers face a measurement blind spot. Stakeholders across radio, OOH and digital explai...
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8 Articles
The price of patient acquisition: Inside healthcare marketing economics
A creator’s fee vs a brand’s reach: The gap in influencer economics
Creator fees are only the starting point as usage rights and paid amplification add to campaign costs. But when a post becomes an ad, who captures the...
Why Context and Creativity Are Becoming Advertising’s New Attention Currency
Industry leaders at the exchange4media and MediaKart roundtable discussed how context, creativity, AI and measurement are reshaping the battle for con...
Creator economy gets a commerce push as brands move closer to checkout
Industry players say YouTube expanding brand partnerships in terms of product tagging to help high-value or high-margin categories to scale; brands ca...
Brands and Agencies to Decode the Attention Economy at e4m-MediaKart Roundtable
Senior brand and agency leaders will discuss attention, context, creativity, AI and measurement at the e4m-MediaKart Roundtable in Gurugram.
As creator supply grows, are agencies still fighting for exclusive talent?
As India’s creator pool crosses 4 million, agencies are exploring exclusive rosters, long-term contracts, creator-agnostic models and technology-led m...
Social Panga wins digital mandate for DeVANS Modern Breweries’ brands
The mandate will be managed by Social Panga’s Delhi office
FIFA World Cup Final 2026: As Spain lifts the trophy, brands join the celebrations
The final whistle sparked a wave of creative social media posts, from emotional storytelling and nostalgic callbacks to playful illustrations and clev...
Campaigns, Awards & Events
There's a new GOAT in the hood
Jul 2026
Social celebrated Spain's World Cup triumph with a bold street-art-inspired mural.
Digital Mandate for DeVANS Modern Breweries’ Brands
Oct 2023
Social Panga wins digital mandate to lead social media strategy and digital storytelling for DeVANS Modern Bre...
AI Insights
AI
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Digital Mandate Acquisition. Social Panga has won the digital mandate for DeVANS Modern Breweries, showcasing its expanding portfolio and capabilities in managing brand communications.
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Engagement in Industry Discussions. The company is involved in key industry discussions about the attention economy and the role of creativity and context in advertising, positioning itself as a thought leader.
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Focus on Creator Economy. Social Panga is actively engaging with the creator economy, recognizing the importance of influencer marketing and the complexities of creator fees and brand reach.
FAQs
AI
Social Panga recently won the digital mandate for DeVANS Modern Breweries' brands.
Social Panga focuses on digital marketing, influencer marketing, and understanding the dynamics of the attention economy.
Social Panga is exploring the complexities of influencer economics and engaging in discussions about the growing creator pool in India.
Social Panga is participating in discussions about healthcare marketing, attention economy, and the role of creativity in advertising.
Social Panga's Delhi office will manage the digital mandate for DeVANS Modern Breweries.
AI-assisted summary, reviewed by our newsroom
AI
Social Panga has recently secured the digital mandate for DeVANS Modern Breweries' brands, indicating its growing influence in the digital marketing space. The company is also actively participating in discussions around the evolving landscape of healthcare marketing and the creator economy, highlighting its commitment to understanding and adapting to market dynamics.